Top Ads on Shedd Aquarium

Shedd Aquarium Background Introduction:

Shedd Aquarium sparks compassion, curiosity and conservation for the aquatic animal world.Visit today to experience 32,000 unbelievable animals from around the globe, including sea otters, dolphins, penguins and more!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shedd Aquarium has been advertising and marketing on Facebook for many years. And Shedd Aquarium has placed 25 of ads on the Facebook platform in the last month. In the past few years,Shedd Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shedd Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shedd Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shedd Aquarium.

BigSpy

1.Shedd Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shedd Aquarium  Shedd Aquarium  Shedd Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shedd Aquarium Marketing Objectives Analysis: 

Shedd Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shedd Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shedd Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de Shedd Aquarium  Фото от Shedd Aquarium صور من منشور ‏‎Shedd Aquarium‎‏ 
Ad Copy Text  Prehensile-tailed porcupine paws are positively perfect! Unlike the porcupine you might picture wadd...  Yellow hues in the big blue. From butterfly fish to garden eels, bright yellow fishes caught our gu...  One fish, two fish, red fish, not a lot of blue fish? Blue is a surprisingly rare color in the anim...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 408  290  285
Like 2412  1681  4040

Shedd Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shedd Aquarium Top 1 ads got 2412 likes. Shedd Aquarium uses a sentence with the finishing touch title: “Photos de la publication de Shedd Aquarium”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shedd Aquarium shared 408 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shedd Aquarium should continue to optimize the ad content.

3.Shedd Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-08-2020-04-08  2020-04-05-2020-04-06  2020-01-06-2020-01-29
Landing Page Link  https://www.facebook.com/sheddaquarium/?refid=28&_ft_=adid.6167531525266:qid.6813429999815872760:mf_story_key.-5617607413714692202:is_sponsored.1:ei.AI@AQInVlBiVgkLB7SFaXaRrvMl3NGgHh6R0BY_kbkaikNA1mZOPZ_EtZwOGd7dDcJsFHCF995KodRGK83S6NHaI-Y_:top_level_post_id.10157090148227843:content_owner_id_new.48206282842:page_id.48206282842:src.22:photo_attachments_list.%5B10157090147862843,10157090147952843,10157090148112843%5D:story_location.5:story_attachment_style.album:view_time.1586374837:filter.h_nor:tds_flgs.3:actrs.48206282842:page_insights.%7B%2248206282842%22:%7B%22page_id%22:48206282842,%22actor_id%22:48206282842,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1583956568,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157090148227843%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:48206282842,%22page_id%22:48206282842,%22post_id%22:10157090148227843,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/sheddaquarium/?refid=28&_ft_=adid.6167483146666:qid.6812328284629318214:mf_story_key.-6085059891935894953:is_sponsored.1:ei.AI@AQI60a3SjqZTA7FkaOIB5cvjiU7VqQf2R43u6msjan36-hLk8VTgI0cOZOrmW9GT5vzlqEKC-y-l4KND2WqAg-B5:top_level_post_id.10157082679887843:content_owner_id_new.48206282842:page_id.48206282842:src.22:photo_attachments_list.%5B10157082679617843,10157082679662843,10157082679712843,10157082679772843%5D:story_location.5:story_attachment_style.album:view_time.1586118610:filter.h_nor:tds_flgs.3:actrs.48206282842:page_insights.%7B%2248206282842%22:%7B%22page_id%22:48206282842,%22actor_id%22:48206282842,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1583703667,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157082679887843%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:48206282842,%22page_id%22:48206282842,%22post_id%22:10157082679887843,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/sheddaquarium/?refid=28&_ft_=adid.6153674680266:qid.6781059287176110310:mf_story_key.6216095242491458040:is_sponsored.1:ei.AI@AQJuUBleYPJRFFPRmO75WHPaDRoBp74j6P1jOn7ESqIXR0vDquFYaAo_wtpbEx0t7cG6Neal3eHMWLci_6HyuWYi:top_level_post_id.10156915278202843:content_owner_id_new.48206282842:page_id.48206282842:src.22:photo_attachments_list.%5B10156915275517843,10156915275747843,10156915276387843,10156915276597843%5D:story_location.5:story_attachment_style.album:view_time.1578838397:filter.h_nor:actrs.48206282842:page_insights.%7B%2248206282842%22:%7B%22page_id%22:48206282842,%22actor_id%22:48206282842,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1578351795,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156915278202843%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:48206282842,%22page_id%22:48206282842,%22post_id%22:10156915278202843,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shedd Aquarium are successful.

Shedd Aquarium Creative Analysis: 

Shedd Aquarium placed a Image ad in 2020-04-08-2020-04-08, and got 2412 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shedd Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  Spanish  Bulgarian  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shedd Aquarium has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shedd Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-04-08  2020-04-05-2020-04-06  2020-01-06-2020-01-29
During  1 days  2 days 24 days 
Like  2412  1681  4040
Share  183  181  461
Comment  41  21  41

Advertising effectiveness is a direct manifestation of advertising. Shedd Aquarium ‘s Top 1 ad received 2412 likes, 183 shares, 41 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shedd Aquarium, helping Shedd Aquarium to grasp the ad data more clearly.