Top Ads on Shaw Academy

Shaw Academy Background Introduction:

Educating everyone, everywhere. The largest live online educator in the world. Join over 4,000,000 students and learn something new today!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Shaw Academy has been advertising and marketing on Facebook for many years. And Shaw Academy has placed 2683 of ads on the Facebook platform in the last month. In the past few years,Shaw Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Shaw Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Shaw Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Shaw Academy.

BigSpy

1.Shaw Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Shaw Academy  Shaw Academy  Shaw Academy
Page Categories  Education Company  Education Company  Education Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Shaw Academy Marketing Objectives Analysis: 

Shaw Academy has been operating in Education Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Shaw Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Shaw Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UNLIMITED ACCESS to ALL of our courses for 4 weeks  UNLIMITED ACCESS to ALL of our courses for 4 weeks UNLIMITED ACCESS to ALL of our courses for 4 weeks 
Ad Copy Text  Get FREE access for 4 weeks to our Online Course in Graphic Design! ✔️ 100% online, Flexible cla...  Get FREE access for 4 weeks to our Online Course in Graphic Design! ✔️ 100% online, Flexible cla...  Bored of binge watching? Why not learn a new skill? Get FREE access to our Online Course which gives...
Link Description  Kickstart your course with getting an overview of the graphic design space. Get familiar with the idea of concepts, ideas and thoughts, an understanding of visual relationships that can help you communicate a direct and coherent message. Work your way through the holy trinity of graphic design appli...  Kickstart your course with getting an overview of the graphic design space. Get familiar with the idea of concepts, ideas and thoughts, an understanding of visual relationships that can help you communicate a direct and coherent message. Work your way through the holy trinity of graphic design appli...  This first lesson explores photographic styles and how they are used as forms of communication. This lesson also explains the process of capturing and recording. Understanding the concept of exposure, is essential to your ability to capture the scene, the way you see it. Finally we take look at the....
Website Link  join.shawacademy.com  join.shawacademy.com  join.shawacademy.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 272  272  214
Like 14  525  1780

Shaw Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Shaw Academy Top 1 ads got 14 likes. Shaw Academy uses a sentence with the finishing touch title: “UNLIMITED ACCESS to ALL of our courses for 4 weeks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Shaw Academy shared 272 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Shaw Academy should continue to optimize the ad content.

3.Shaw Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-05-30-2020-06-19  2020-05-11-2020-06-19
Landing Page Link  https://join.shawacademy.com/graphic-design-amp-shaw?utm_source=facebook&utm_medium=cpc&utm_campaign=Caribbean_Prospecting_Generic_auto_B_18-44_square-image2-GreyButton-LightGreyBackground-GraphicDesign-07Jun_square-image_text-4reasons-GraphicDesign-FreeAccess-UA_All_OptPUR_LPGraphicDesignAMP-2020_CostCap-oCPM_GraphicDesign&fbclid=IwAR1DtBDY3_xrMLGJerqTh4n-6CvQhlxSj9Z4QHUcnHFO2H6CCBPjotPxFWg  https://join.shawacademy.com/graphic-design-amp-shaw?utm_source=facebook&utm_medium=cpc&utm_campaign=Group1_Prospecting_Generic_auto_B_18-44_square-image-GreyButton-LightGreyBackground-GraphicDesign-30May_square-image_text-4reasons-GraphicDesign-FreeAccess-UA_All_OptPUR_LPGraphicDesignAMP-2020_CostCap-oCPM_GraphicDesign&fbclid=IwAR2Da7nIgzA5AxsJ22cVEM7Z-pNi7Kiia0NLyG3m15P7BDndGGxgqR68o7Q   https://join.shawacademy.com/photography-2020?utm_source=facebook&utm_medium=cpc&utm_campaign=CA_Prospecting_LL10Signup-Photography_auto_B_18_square-image-GreyButton-LightGreyBackground-Photography-USprice-12May_square-image_text2-BoredBinge-Photography-FreeAccess-UA_All_OptPUR_LPPhotographyAMP-2020_CostCap-oCPM_Photography&country=CA&fbclid=IwAR1YvxVGaV5Y5oCEqzPC_i5mjGDtjOo6MtuLzj6SMbF7Zy1liwKoj4-QBJM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Shaw Academy are successful.

Shaw Academy Creative Analysis: 

Shaw Academy placed a Image ad in 2020-06-09-2020-06-19, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Shaw Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland,Slovak,Sweden  Puerto Rico,Malaysia,Latvia...  Thailand,Turkey,Israel...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Shaw Academy has the best conversion in Iceland,Slovak,Sweden, and can advertise more in Iceland,Slovak,Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Shaw Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-05-30-2020-06-19  2020-05-11-2020-06-19
During  11 days  21 days 40 days 
Like  14  525  1780
Share  5  62  844
Comment  1  46  872

Advertising effectiveness is a direct manifestation of advertising. Shaw Academy ‘s Top 1 ad received 14 likes, 5 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Shaw Academy, helping Shaw Academy to grasp the ad data more clearly.