Top Ads on ShareTheMeal
ShareTheMeal Background Introduction:
ShareTheMeal is a non-profit initiative of the United Nations World Food Programme. Every donation of US $ 0.50 feeds one child for a day.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ShareTheMeal has been advertising and marketing on Facebook for many years. And ShareTheMeal has placed 652 of ads on the Facebook platform in the last month. In the past few years,ShareTheMeal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ShareTheMeal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ShareTheMeal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ShareTheMeal.
1.ShareTheMeal Top 3 Ads Basic Understanding
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
ShareTheMeal Marketing Objectives Analysis:
ShareTheMeal has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ShareTheMeal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ShareTheMeal Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Feed a child today!||Feed a child today!||Together, we can solve hunger|
|Ad Copy Text||Together we can end hunger||Together we can end hunger||EVERY child needs food - Share your meal with a refugee child today|
|Text Word Count||26||26||68|
ShareTheMeal Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ShareTheMeal Top 1 ads got 3387 likes. ShareTheMeal uses a sentence with the finishing touch title: “Feed a child today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ShareTheMeal shared 26 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ShareTheMeal should continue to optimize the ad content.
3.ShareTheMeal Top 3 Ads Creative Selection
|Landing Page Link||http://itunes.apple.com/app/id977130010||https://sharethemeal.org/donate||https://sharethemeal.org/donate|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ShareTheMeal are successful.
ShareTheMeal Creative Analysis:
ShareTheMeal placed a Video ad in 2020-03-02-2020-06-19, and got 3387 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ShareTheMeal Top 3 Ads Audience Analysis:
|Country||Maldives,Egypt,United Arab Emirates...||Egypt,Jordan,Pakistan||Egypt|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ShareTheMeal has the best conversion in Maldives,Egypt,United Arab Emirates..., and can advertise more in Maldives,Egypt,United Arab Emirates... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ShareTheMeal Top 3 Ads Performance Display
|During||110 days||10 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. ShareTheMeal ‘s Top 1 ad received 3387 likes, 934 shares, 92 comments in just 110 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ShareTheMeal, helping ShareTheMeal to grasp the ad data more clearly.