Top Ads on ShapeCrunch

ShapeCrunch Background Introduction:

Shapecrunch makes 3D Printed Custom orthotics with Arch Support for Flat Feet, Plantar Fasciitis, and Heel Pain.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ShapeCrunch has been advertising and marketing on Facebook for many years. And ShapeCrunch has placed 8 of ads on the Facebook platform in the last month. In the past few years,ShapeCrunch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ShapeCrunch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ShapeCrunch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ShapeCrunch.


1.ShapeCrunch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ShapeCrunch  ShapeCrunch  ShapeCrunch
Page Categories  Orthotics & Prosthetics Service  Orthotics & Prosthetics Service  Orthotics & Prosthetics Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ShapeCrunch Marketing Objectives Analysis: 

ShapeCrunch has been operating in Orthotics & Prosthetics Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ShapeCrunch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ShapeCrunch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Indian Startup Wants You to Stop Buying Expensive Running Shoes  Shapecrunch Shoe Inserts for Running and Foot Pain ShapeCrunch 
Ad Copy Text  Every 1 in 4 has foot problem in India, causing Knee pain, Ankle pain, Back pain and other posture p...  #Marathon season is here. #Foot and #Ankle Pain + Injuries are very common while running. Check out ...  Upgrade your Shoes with medicated Insoles - Custom made to support your Feet and Body.
Link Description  Running is one of the most economical sporting activities in the world, in that it requires nothing but your body and the desire to run. Barefoot running, however, is not for everyone. So the first thing most runners want is a pair of shoes and once you go down that rabbit hole, you will quickly realise that finding an affordable pair of shoes for long-distance running is not as easy as it sounds.  N/A  Shapecrunch makes 3D Printed Custom orthotics with Arch Support for Flat Feet, Plantar Fasciitis, and Heel Pain.
Website Link
Text Word Count 236  306  86
Like 1972  280  405

ShapeCrunch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ShapeCrunch Top 1 ads got 1972 likes. ShapeCrunch uses a sentence with the finishing touch title: “This Indian Startup Wants You to Stop Buying Expensive Running Shoes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ShapeCrunch shared 236 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ShapeCrunch should continue to optimize the ad content.

3.ShapeCrunch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-03-06-2019-06-27  2018-12-03-2019-04-22  2019-03-01-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ShapeCrunch are successful.

ShapeCrunch Creative Analysis: 

ShapeCrunch placed a Image ad in 2019-03-06-2019-06-27, and got 1972 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ShapeCrunch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ShapeCrunch has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ShapeCrunch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-06-2019-06-27  2018-12-03-2019-04-22  2019-03-01-2019-04-22
During  114 days  141 days 53 days 
Like  1972  280  405
Share  504  35  0
Comment  186  5  2

Advertising effectiveness is a direct manifestation of advertising. ShapeCrunch ‘s Top 1 ad received 1972 likes, 504 shares, 186 comments in just 114 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ShapeCrunch, helping ShapeCrunch to grasp the ad data more clearly.