Top Ads on Severn Trent
Severn Trent Background Introduction:
Looking after your wonderful water so you can carry on enjoying the perfect cuppa. We're happy to help 24/7.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Severn Trent has been advertising and marketing on Facebook for many years. And Severn Trent has placed 18 of ads on the Facebook platform in the last month. In the past few years,Severn Trent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Severn Trent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Severn Trent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Severn Trent.
1.Severn Trent Top 3 Ads Basic Understanding
|Name||Severn Trent||Severn Trent||Severn Trent|
|Page Categories||Public Utility Company||Public Utility Company||Public Utility Company|
Severn Trent Marketing Objectives Analysis:
Severn Trent has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Severn Trent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Severn Trent Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Be a binner||Be a binner||Be a binner|
|Ad Copy Text||Kitchen roll may be a loo roll substitute but it can cause a blockage – please don’t flush it. B...||Did you know wet wipes can cause a blockage? If you have to use them, please don’t flush them. Be ...||Wet wipes can quickly block a toilet, so if you have to use loo roll alternatives, remember - be a b...|
|Link Description||Not a blocker||Not a blocker||Not a blocker|
|Text Word Count||126||124||121|
Severn Trent Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Severn Trent Top 1 ads got 0 likes. Severn Trent uses a sentence with the finishing touch title: “Be a binner”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Severn Trent shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Severn Trent should continue to optimize the ad content.
3.Severn Trent Top 3 Ads Creative Selection
|Landing Page Link||https://www.stwater.co.uk/avoidblockages?utm_source=facebook&utm_medium=social&utm_campaign=blockage||https://www.stwater.co.uk/avoidblockages?utm_source=facebook&utm_medium=social&utm_campaign=blockage||https://www.stwater.co.uk/avoidblockages?utm_source=facebook&utm_medium=social&utm_campaign=blockage|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Severn Trent are successful.
Severn Trent Creative Analysis:
Severn Trent placed a Image ad in 2020-04-08-2020-05-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Severn Trent Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Severn Trent has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Severn Trent Top 3 Ads Performance Display
|During||40 days||35 days||11 days|
Advertising effectiveness is a direct manifestation of advertising. Severn Trent ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 40 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Severn Trent, helping Severn Trent to grasp the ad data more clearly.