Top Ads on Service Credit Union

Service Credit Union Background Introduction:

As a member-owned, nonprofit financial cooperative, SCU is dedicated to improving the financial well-being of our members and supporting our communities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Service Credit Union has been advertising and marketing on Facebook for many years. And Service Credit Union has placed 33 of ads on the Facebook platform in the last month. In the past few years,Service Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Service Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Service Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Service Credit Union.

BigSpy

1.Service Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Service Credit Union  Service Credit Union  Service Credit Union
Page Categories  Credit Union  Credit Union  Credit Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Service Credit Union Marketing Objectives Analysis: 

Service Credit Union has been operating in Credit Union for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Service Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Service Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $200 Cash Back Limited Offer  Your mortgage, your terms. Here for you now, and always. 
Ad Copy Text  It's Time To Look Ahead To A New Journey! Now Is The Time To Refinance Your Vehicle With First Servi...  no setting  no setting
Link Description  Apply Online Today  Get $750 towards closing costs.  Continued 24/7 financial support.
Website Link  loans.fscu.com  servicecu.org  servicecu.org
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 116  0  0
Like 9  0  0

Service Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Service Credit Union Top 1 ads got 9 likes. Service Credit Union uses a sentence with the finishing touch title: “$200 Cash Back Limited Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Service Credit Union shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Service Credit Union should continue to optimize the ad content.

3.Service Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-04-2020-06-19  2020-04-01-2020-06-18  2020-05-04-2020-06-18
Landing Page Link  https://loans.fscu.com/m2-auto-refi?utm_source=FB_Static&utm_medium=digital&utm_campaign=5-10001&utm_term=videocashback  https://servicecu.org/home-loans/?utm_campaign=Mortgage_2020&utm_medium=Video_Spot&utm_source=Facebook&utm_content=Meet_The_Joneses_15   https://servicecu.org/?utm_campaign=Brand_2020&utm_medium=Video_Spot&utm_source=Facebook&utm_content=Here_For_You

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Service Credit Union are successful.

Service Credit Union Creative Analysis: 

Service Credit Union placed a Video ad in 2020-06-04-2020-06-19, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Service Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  United States  United States
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Service Credit Union has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Service Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-04-01-2020-06-18  2020-05-04-2020-06-18
During  16 days  79 days 46 days 
Like  9  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Service Credit Union ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Service Credit Union, helping Service Credit Union to grasp the ad data more clearly.