Top Ads on Serve

Serve Background Introduction:

We're here to Serve you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Serve has been advertising and marketing on Facebook for many years. And Serve has placed 726 of ads on the Facebook platform in the last month. In the past few years,Serve has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Serve on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Serve. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Serve.

BigSpy

1.Serve Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Serve  Serve  Serve
Page Categories  Website  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  woocommerce

Serve Marketing Objectives Analysis: 

Serve has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Serve best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Serve Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รสชาติใหม่!  Have A Rice Day! Zapfun's New Menu N/A 
Ad Copy Text  ใหม่! แคปซูล Starbucks Caramel Macchiato เมนูกาแฟสดแก้...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  shop.dolce-gusto.co.th  onelink.to  onelink.to
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 1068  0  0
Like 5457  0  0

Serve Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Serve Top 1 ads got 5457 likes. Serve uses a sentence with the finishing touch title: “รสชาติใหม่!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Serve shared 1068 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Serve should continue to optimize the ad content.

3.Serve Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-20  2020-06-02-2020-06-20  2020-06-01-2020-06-20
Landing Page Link  https://shop.dolce-gusto.co.th/th/flavours/starbucks/starbucks-caramel-macchiato.html?utm_source=fb_hero_vdo&utm_medium=fb_hero_vdo&utm_campaign=caramel_hero_vdo&utm_content=caramel_hero_vdo  https://www.zapfun.com.my/   https://www.zapfun.com.my/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Serve are successful.

Serve Creative Analysis: 

Serve placed a Video ad in 2020-06-11-2020-06-20, and got 5457 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Serve Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Malaysia  Malaysia
Language  Thai  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Serve has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Serve Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-02-2020-06-20  2020-06-01-2020-06-20
During  10 days  19 days 20 days 
Like  5457  0  0
Share  89  0  0
Comment  58  0  0

Advertising effectiveness is a direct manifestation of advertising. Serve ‘s Top 1 ad received 5457 likes, 89 shares, 58 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Serve, helping Serve to grasp the ad data more clearly.