Top Ads on Sentosa (Official)

Sentosa (Official) Background Introduction:

Sentosa, The State of Fun is home to an exciting array of themed attractions, award-winning spa retreats, lush rainforests, golden sandy beaches and more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sentosa (Official) has been advertising and marketing on Facebook for many years. And Sentosa (Official) has placed 39 of ads on the Facebook platform in the last month. In the past few years,Sentosa (Official) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sentosa (Official) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sentosa (Official). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sentosa (Official).


1.Sentosa (Official) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sentosa (Official)  Sentosa (Official)  Sentosa (Official)
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sentosa (Official) Marketing Objectives Analysis: 

Sentosa (Official) has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sentosa (Official) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sentosa (Official) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sentosa Beats Party: Sand Bar  Yoga By The Beach Stay Home Edition Sentosa Stories: Episode 1 - The Cheeky Celebrity 
Ad Copy Text  Why call it Thursday when you can call it pre-Friday? ???? Start your “wine” down session at ho...  #MakeTime to pause and connect with your mind and body through yoga this WFH period. ????‍♀️ ...  In for a little throwback this Tuesday? Let Animal Encounters star Mickey (nope, not the mouse) brin...
Link Description  More island tunes right here  #MakeTime to relax and recharge yourself  N/A
Website Link
Text Word Count 239  289  196
Like 223  232  367

Sentosa (Official) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sentosa (Official) Top 1 ads got 223 likes. Sentosa (Official) uses a sentence with the finishing touch title: “Sentosa Beats Party: Sand Bar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sentosa (Official) shared 239 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sentosa (Official) should continue to optimize the ad content.

3.Sentosa (Official) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-10-2020-06-17  2020-06-02-2020-06-08  2020-04-27-2020-05-01
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sentosa (Official) are successful.

Sentosa (Official) Creative Analysis: 

Sentosa (Official) placed a Image ad in 2020-06-10-2020-06-17, and got 223 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sentosa (Official) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sentosa (Official) has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sentosa (Official) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-06-02-2020-06-08  2020-04-27-2020-05-01
During  8 days  7 days 5 days 
Like  223  232  367
Share  10  24  49
Comment  8  1  4

Advertising effectiveness is a direct manifestation of advertising. Sentosa (Official) ‘s Top 1 ad received 223 likes, 10 shares, 8 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sentosa (Official), helping Sentosa (Official) to grasp the ad data more clearly.