Top Ads on Sendo

Sendo Background Introduction:

Sendo.vn (Sen Đỏ) là chợ trực tuyến của Tập đoàn FPT kết nối người mua và người bán trên toàn quốc. www.sendo.vn

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sendo has been advertising and marketing on Facebook for many years. And Sendo has placed 1144 of ads on the Facebook platform in the last month. In the past few years,Sendo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sendo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sendo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sendo.

BigSpy

1.Sendo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sendo  Sendo  Sendo
Page Categories  Shopping Mall  Shopping Mall  Entrepreneur
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Sendo Marketing Objectives Analysis: 

Sendo has been operating in Shopping Mall for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sendo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sendo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Guốc cao 5cm quai trong đính nÆ¡ Que tal virar um vendedor de água no deserto? 
Ad Copy Text  ❎ App mua sắm xịn xò, tiết kiệm. ✔️ 100% Mua là HOÀN TIỀN ✔️ FREESHIP toàn...  ❣️ Ưu Đãi Dành Riêng Cho Bạn ✔️ Mua là được HOÀN TIỀN 50% ✔️ Giảm thê...  Quer pegar as últimas vagas da turma fundadora da "Formação Bot Hacker"? Isso é, fazer parte da...
Link Description  N/A  N/A  Risco ZERO, mas muito potencial! Minha ajuda pessoal pra começar sua agência de marketing de conversa!
Website Link  itunes.apple.com  itunes.apple.com  go.euchefe.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 380  258  1710
Like 0  19  32

Sendo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sendo Top 1 ads got 0 likes. Sendo uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sendo shared 380 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sendo should continue to optimize the ad content.

3.Sendo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-02-2020-06-19  2020-01-09-2020-06-19  2020-05-13-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id940313804  https://itunes.apple.com/app/id940313804   https://mdc.euchefe.com/chance?sck=9072cbc58102427d82cd850316ca730c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sendo are successful.

Sendo Creative Analysis: 

Sendo placed a Carousel ad in 2020-06-02-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sendo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  N/A
Language  English  Vietnamese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sendo has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sendo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-01-09-2020-06-19  2020-05-13-2020-06-18
During  18 days  163 days 37 days 
Like  0  19  32
Share  0  38  1
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. Sendo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sendo, helping Sendo to grasp the ad data more clearly.