Top Ads on Sendle

Sendle Background Introduction:

Small business parcel delivery from $4.75 ex GST. Send parcels door to door for low flat-rates, across Australia and around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sendle has been advertising and marketing on Facebook for many years. And Sendle has placed 74 of ads on the Facebook platform in the last month. In the past few years,Sendle has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sendle on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sendle. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sendle.

BigSpy

1.Sendle Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sendle  Sendle  Sendle
Page Categories  Cargo & Freight Company  Cargo & Freight Company  Cargo & Freight Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sendle Marketing Objectives Analysis: 

Sendle has been operating in Cargo & Freight Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sendle best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sendle Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Package Delivery from $3.20  Package Delivery from $3.20 Ship 5lb from Las Vegas to Anywhere in the US from $7.56 
Ad Copy Text  Save on shipping with Sendle. Small business package delivery with all the small extras added in, at...  Save on shipping with Sendle. Small business package delivery with all the small extras added in, at...  Save on shipping with Sendle's 100% carbon neutral delivery service. < 0.5lb coast to coast shippin...
Link Description  Nationwide delivery across the USA  Nationwide delivery across the USA  Carbon neutral Small Business Package Delivery from $3.20. National flat-rate shipping, door-to-door all across America, with fast ordering, competitive quotes & easy tracking.
Website Link  www.sendle.com  www.sendle.com  www.sendle.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 115  115  166
Like 85  29  61

Sendle Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sendle Top 1 ads got 85 likes. Sendle uses a sentence with the finishing touch title: “Package Delivery from $3.20”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sendle shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sendle should continue to optimize the ad content.

3.Sendle Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-02-17-2020-06-16  2020-02-17-2020-06-11  2020-03-16-2020-05-21
Landing Page Link  https://www.sendle.com/en-us?utm_source=facebook&utm_medium=cpc&utm_campaign=Acquisition-current-lookalike  https://www.sendle.com/en-us?utm_source=facebook&utm_medium=cpc&utm_campaign=Acquisition-current-lookalike   https://www.sendle.com/en-us

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sendle are successful.

Sendle Creative Analysis: 

Sendle placed a Video ad in 2020-02-17-2020-06-16, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sendle Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia,Indonesia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sendle has the best conversion in Saudi Arabia,Indonesia, and can advertise more in Saudi Arabia,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sendle Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-06-16  2020-02-17-2020-06-11  2020-03-16-2020-05-21
During  121 days  116 days 67 days 
Like  85  29  61
Share  17  4  13
Comment  16  4  17

Advertising effectiveness is a direct manifestation of advertising. Sendle ‘s Top 1 ad received 85 likes, 17 shares, 16 comments in just 121 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sendle, helping Sendle to grasp the ad data more clearly.