Top Ads on Selina
Selina Background Introduction:
Selina is a haven for nomads, travelers, and explorers redefining what it means to travel, work, and explore. Selina is not just accommodation.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Selina has been advertising and marketing on Facebook for many years. And Selina has placed 221 of ads on the Facebook platform in the last month. In the past few years,Selina has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Selina on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Selina. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Selina.
1.Selina Top 3 Ads Basic Understanding
|Page Categories||Loan Service||Beach Resort||Artist|
Selina Marketing Objectives Analysis:
Selina has been operating in Loan Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Selina best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Selina Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Borrow up to £750,000 at Rates From 4.95% PA||Apache @ SIMS Online 2020 | Selina||FREE Fantasy Coloring Sampler|
|Ad Copy Text||We are still lending to help you grow your business with a flexible credit facility secured against ...||Apache @ SIMS Online 2020 | Selina French native Miami-based musician and creator of facebook.com/...||no setting|
|Text Word Count||223||445||0|
Selina Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Selina Top 1 ads got 7 likes. Selina uses a sentence with the finishing touch title: “Borrow up to £750,000 at Rates From 4.95% PA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Selina shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Selina should continue to optimize the ad content.
3.Selina Top 3 Ads Creative Selection
|Landing Page Link||https://quote.selinafinance.co.uk/business/facebook/general?utm_source=facebook&utm_medium=cpc&utm_campaign=23844748945810137_bcf_prospecting_conversion_____&fbclid=IwAR1vEXemA7_BrOoD8E2xdkRYR6O88S1tMeR-lmrnsluzUqwaoQ3FxjQ4-nI||https://www.instagram.com/accounts/login/?next=/apache_ofc/||http://selinafenech.com/free-coloring-sampler/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Selina are successful.
Selina Creative Analysis:
Selina placed a Video ad in 2020-05-31-2020-06-15, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Selina Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Selina has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Selina Top 3 Ads Performance Display
|During||16 days||1 days||226 days|
Advertising effectiveness is a direct manifestation of advertising. Selina ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Selina, helping Selina to grasp the ad data more clearly.