Top Ads on Selfridges
Selfridges Background Introduction:
"A department store should be a social centre, not merely a place for shopping.” Harry Gordon Selfridge
Selfridges has been advertising and marketing on Facebook for many years. And Selfridges has placed 57 of ads on the Facebook platform in the last month. In the past few years,Selfridges has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Selfridges on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Selfridges. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Selfridges.
1.Selfridges Top 3 Ads Basic Understanding
|Page Categories||Retail Company||Retail Company||Retail Company|
Selfridges Marketing Objectives Analysis:
Selfridges has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Selfridges best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Selfridges Top 3 Ads Content Display
|Ad Headline||Selfridges||The beauty heroes||A man of many layers|
|Ad Copy Text||Download the Selfridges app for exclusive access to our The Yellow Draw ballot system | Bringing you...||From hydrating serums to replenishing moisturisers – discover our brilliant selection of luxury sk...||Shop new-season menswear|
|Link Description||N/A||Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys &||Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys &|
|Text Word Count||153||106||24|
Selfridges Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Selfridges Top 1 ads got 7 likes. Selfridges uses a sentence with the finishing touch title: “Selfridges”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Selfridges shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Selfridges should continue to optimize the ad content.
3.Selfridges Top 3 Ads Creative Selection
|Landing Page Link||https://itunes.apple.com/app/id1104960350||https://www.selfridges.com/CA/en/cat/beauty/?freeText=EDIT+BEAUTYME&srch=Y&cm_mmc=Social-_-exposure-facebook-_-image-_-210504na&utm_source=exposure-facebook&utm_medium=socialp&utm_campaign=eid_na_image_na_na_210504&utm_term=na&utm_content=na&POR=Y||https://www.selfridges.com/CA/en/cat/?freeText=+EDIT+MW+ME2020&srch=Y&cm_mmc=Social-_-exposure-facebook-_-image-_-210504na&utm_source=exposure-facebook&utm_medium=socialp&utm_campaign=eid_na_image_na_na_210504&utm_term=na&utm_content=na&POR=Y|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Selfridges are successful.
Selfridges Creative Analysis:
Selfridges placed a Carousel ad in 2020-06-11-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Selfridges Top 3 Ads Audience Analysis:
Selfridges has the best conversion in N/A, and can advertise more in N/A in the future.
5.Selfridges Top 3 Ads Performance Display
|During||8 days||18 days||13 days|
Advertising effectiveness is a direct manifestation of advertising. Selfridges ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 8 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Selfridges, helping Selfridges to grasp the ad data more clearly.