Top Ads on Selfridges

Selfridges Background Introduction:

"A department store should be a social centre, not merely a place for shopping.” Harry Gordon Selfridge

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Selfridges has been advertising and marketing on Facebook for many years. And Selfridges has placed 57 of ads on the Facebook platform in the last month. In the past few years,Selfridges has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Selfridges on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Selfridges. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Selfridges.

BigSpy

1.Selfridges Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Selfridges  Selfridges  Selfridges
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Selfridges Marketing Objectives Analysis: 

Selfridges has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Selfridges best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Selfridges Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Selfridges  The beauty heroes A man of many layers 
Ad Copy Text  Download the Selfridges app for exclusive access to our The Yellow Draw ballot system | Bringing you...  From hydrating serums to replenishing moisturisers – discover our brilliant selection of luxury sk...  Shop new-season menswear
Link Description  N/A  Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys &  Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys &
Website Link  itunes.apple.com  www.selfridges.com  www.selfridges.com
CTA  INSTALL_MOBILE_APP  SHOP_NOW  SHOP_NOW
Text Word Count 153  106  24
Like 7  865  2123

Selfridges Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Selfridges Top 1 ads got 7 likes. Selfridges uses a sentence with the finishing touch title: “Selfridges”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Selfridges shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Selfridges should continue to optimize the ad content.

3.Selfridges Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-11-2020-06-18  2020-05-06-2020-05-23  2020-05-11-2020-05-23
Landing Page Link  https://itunes.apple.com/app/id1104960350  https://www.selfridges.com/CA/en/cat/beauty/?freeText=EDIT+BEAUTYME&srch=Y&cm_mmc=Social-_-exposure-facebook-_-image-_-210504na&utm_source=exposure-facebook&utm_medium=socialp&utm_campaign=eid_na_image_na_na_210504&utm_term=na&utm_content=na&POR=Y   https://www.selfridges.com/CA/en/cat/?freeText=+EDIT+MW+ME2020&srch=Y&cm_mmc=Social-_-exposure-facebook-_-image-_-210504na&utm_source=exposure-facebook&utm_medium=socialp&utm_campaign=eid_na_image_na_na_210504&utm_term=na&utm_content=na&POR=Y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Selfridges are successful.

Selfridges Creative Analysis: 

Selfridges placed a Carousel ad in 2020-06-11-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Selfridges Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Pakistan  Pakistan
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Selfridges has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Selfridges Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-05-06-2020-05-23  2020-05-11-2020-05-23
During  8 days  18 days 13 days 
Like  7  865  2123
Share  0  44  18
Comment  0  53  43

Advertising effectiveness is a direct manifestation of advertising. Selfridges ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Selfridges, helping Selfridges to grasp the ad data more clearly.