Top Ads on SelectScience

SelectScience Background Introduction:

SelectScience® is an innovative online publisher within the science industry, connecting scientists to information to help them make the best choices for their lab, through a combination of rich content, peer-to-peer information & trusted product reviews

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SelectScience has been advertising and marketing on Facebook for many years. And SelectScience has placed 29 of ads on the Facebook platform in the last month. In the past few years,SelectScience has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SelectScience on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SelectScience. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SelectScience.

BigSpy

1.SelectScience Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SelectScience  SelectScience  SelectScience
Page Categories  Science Website  Science Website  Science Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SelectScience Marketing Objectives Analysis: 

SelectScience has been operating in Science Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SelectScience best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SelectScience Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The animal microbiome  Exclusive interview SelectScience 
Ad Copy Text  Novel research explores animal microbiome dynamics to improve livestock health.  Neurodegenerative disease: Unraveling the complexity of protein interactions through affinity screen...  Eliminate time spent weighing, calculating, or pH adjusting. Just add water to Merck's pHast Pack fo...
Link Description  Why DNA extraction is key to characterizing microbial communities that colonize the livestock gastrointestinal tract  Dr. Andreas Langer, Senior Application Specialist at NanoTemper Technologies  N/A
Website Link  www.selectscience.net  www.selectscience.net  www.sigmaaldrich.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 79  115  134
Like 75  52  137

SelectScience Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SelectScience Top 1 ads got 75 likes. SelectScience uses a sentence with the finishing touch title: “The animal microbiome”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SelectScience shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SelectScience should continue to optimize the ad content.

3.SelectScience Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-03-2020-06-17  2020-06-09-2020-06-13  2020-05-20-2020-06-09
Landing Page Link  https://www.selectscience.net/editorial-articles/novel-research-explores-animal-microbiome-dynamics-to-improve-livestock-health/?artID=51212  https://www.selectscience.net/editorial-articles/unraveling-the-complexity-of-protein-interactions-in-the-fight-against?artID=51328   https://www.sigmaaldrich.com/life-science/biochemicals/phast-pack.html?&utm_source=selectscience&utm_medium=social%20media%20ad&utm_campaign=easy%20biochemicals-tid-2020013017

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SelectScience are successful.

SelectScience Creative Analysis: 

SelectScience placed a Image ad in 2020-06-03-2020-06-17, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SelectScience Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Bosnia Hercegovina  Lithuania
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SelectScience has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SelectScience Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-17  2020-06-09-2020-06-13  2020-05-20-2020-06-09
During  15 days  5 days 21 days 
Like  75  52  137
Share  19  6  5
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. SelectScience ‘s Top 1 ad received 75 likes, 19 shares, 4 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SelectScience, helping SelectScience to grasp the ad data more clearly.