Top Ads on Security Bank

Security Bank Background Introduction:

Security Bank is one of the Philippines’ leading banks serving retail, commercial, corporate and institutional clients.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Security Bank has been advertising and marketing on Facebook for many years. And Security Bank has placed 301 of ads on the Facebook platform in the last month. In the past few years,Security Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Security Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Security Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Security Bank.

BigSpy

1.Security Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Security Bank  Security Bank  Security Bank
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Security Bank Marketing Objectives Analysis: 

Security Bank has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Security Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Security Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  360 Second Market Update plus a Peek into the Restaurant Industry in the New Normal  Weekly Market Updates Plus a peek into the Salon Industry in the New Normal Finding Your Career Path: 5 Reasons to Choose Security Bank | Security Bank Philippines 
Ad Copy Text  360 Seconds Market Update Plus a peek into the Restaurant Industry For those interested in our UITF...  Market Updates in 360 seconds Plus a Peek into the Salon Industry in this New Normal For those inte...  no setting
Link Description  N/A  N/A  So what makes Security Bank perfect in starting your corporate career?
Website Link  www.securitybank.com  www.securitybank.com  www.securitybank.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 137  156  0
Like 72  136  0

Security Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Security Bank Top 1 ads got 72 likes. Security Bank uses a sentence with the finishing touch title: “360 Second Market Update plus a Peek into the Restaurant Industry in the New Normal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Security Bank shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Security Bank should continue to optimize the ad content.

3.Security Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-15-2020-06-16  2020-06-08-2020-06-14  2020-05-26-2020-06-05
Landing Page Link  https://www.securitybank.com/personal/investments/unit-investment-trust-funds/online-uitf-application/?utm_source=facebook&utm_medium=cpc&utm_campaign=FB-xinvgeneral-061620&utm_content=FB-xinvgeneral-broad-x-ttue4-061620-xcyn&fbcampaign=6199025245676&fbadid=6199025246476&fbsadset=6199025246076&fbclid=IwAR0hjq9fQxAxJitUw6UGtlxcwSSl_Qbu6E7hiKzdwfg1a0VKzo6W4FQri4Q  https://www.securitybank.com/personal/investments/unit-investment-trust-funds/online-uitf-application/?utm_source=facebook&utm_medium=cpc&utm_campaign=FB-xinvgeneral-061120&utm_content=FB-xinvgeneral-broad-x-ttue3-061120-xcyn   https://www.securitybank.com/blog/finding-the-right-career-path-5-reasons-to-choose-security-bank/?utm_source=facebook&utm_medium=social&utm_campaign=FB-xblog-051220&utm_content=FB-xblog-chsbfb-051220-xckr

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Security Bank are successful.

Security Bank Creative Analysis: 

Security Bank placed a Video ad in 2020-06-15-2020-06-16, and got 72 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Security Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Security Bank has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Security Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-06-08-2020-06-14  2020-05-26-2020-06-05
During  2 days  7 days 11 days 
Like  72  136  0
Share  15  15  0
Comment  17  24  0

Advertising effectiveness is a direct manifestation of advertising. Security Bank ‘s Top 1 ad received 72 likes, 15 shares, 17 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Security Bank, helping Security Bank to grasp the ad data more clearly.