Top Ads on Securitas

Securitas Background Introduction:

Í forystu í yfir þrjátíu ár

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Securitas has been advertising and marketing on Facebook for many years. And Securitas has placed 94 of ads on the Facebook platform in the last month. In the past few years,Securitas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Securitas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Securitas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Securitas.

BigSpy

1.Securitas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Securitas  Securitas  Securitas
Page Categories  Defense Company  Defense Company  Home Security Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Securitas Marketing Objectives Analysis: 

Securitas has been operating in Defense Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Securitas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Securitas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Protege lo que más te importa. 
Ad Copy Text  no setting  no setting  Toma el control de tu seguridad y la de los tuyos con los dispositivos de última tecnología de Sec...
Link Description  N/A  N/A  Dispositivos de última tecnología.
Website Link  www.werkenbijsecuritas.one  www.werkenbijsecuritas.one  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 0  0  135
Like 0  0  351

Securitas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Securitas Top 1 ads got 0 likes. Securitas uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Securitas shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Securitas should continue to optimize the ad content.

3.Securitas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-03-31-2020-06-19  2020-03-31-2020-06-19  2020-05-20-2020-06-18
Landing Page Link  https://www.werkenbijsecuritas.one/centralist-alarmcentrale-securitas/?utm_source=facebook&utm_medium=cpc&utm_campaign=centralist_alarmcentrale  https://www.werkenbijsecuritas.one/centralist-alarmcentrale-securitas/?utm_source=facebook&utm_medium=cpc&utm_campaign=centralist_alarmcentrale   https://www.securitasdirect.es/alarmas/calculadora-facebook/?camp%3Dfacebook3_m&gclid=COKbysGBgeoCFU-MfgodphUERQ&gclsrc=ds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Securitas are successful.

Securitas Creative Analysis: 

Securitas placed a Carousel ad in 2020-03-31-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Securitas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Netherlands  N/A
Language  French  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Securitas has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Securitas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-19  2020-03-31-2020-06-19  2020-05-20-2020-06-18
During  81 days  81 days 30 days 
Like  0  0  351
Share  0  0  72
Comment  0  0  85

Advertising effectiveness is a direct manifestation of advertising. Securitas ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 81 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Securitas, helping Securitas to grasp the ad data more clearly.