Top Ads on Secret Solstice Festival

Secret Solstice Festival Background Introduction:

Midnight sun music festival, 21st-23rd June, 2019. Reykjavík, Iceland. TICKETS: http://secretsolstice.is/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Secret Solstice Festival has been advertising and marketing on Facebook for many years. And Secret Solstice Festival has placed 130 of ads on the Facebook platform in the last month. In the past few years,Secret Solstice Festival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Secret Solstice Festival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Secret Solstice Festival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Secret Solstice Festival.

BigSpy

1.Secret Solstice Festival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Secret Solstice Festival  Secret Solstice Festival  Secret Solstice Festival
Page Categories  Live Music Venue  Live Music Venue  Live Music Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Secret Solstice Festival Marketing Objectives Analysis: 

Secret Solstice Festival has been operating in Live Music Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Secret Solstice Festival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Secret Solstice Festival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stay Home with FORM Music #2  Secret Solstice 2020 Ambassador Programme Secret Solstice 2020 
Ad Copy Text  Join #SecretSolstice & Stay Home with FORM Music We're happy to present their second livestream in ...  ⭐ We want YOU! ⭐ Sell Secret Solstice tickets and get rewarded. How about free tickets? Artis...  ☀️ The countdown to #SecretSolstice 2020 begins. New artists added to your weekend of sun, music...
Link Description  N/A  Start your journey to Iceland today.  Midnight Sun Music Festival
Website Link  www.instagram.com  plln.io  secretsolstice.is
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 544  171  164
Like 10  89  302

Secret Solstice Festival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Secret Solstice Festival Top 1 ads got 10 likes. Secret Solstice Festival uses a sentence with the finishing touch title: “Stay Home with FORM Music #2”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Secret Solstice Festival shared 544 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Secret Solstice Festival should continue to optimize the ad content.

3.Secret Solstice Festival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-06-2020-05-10  2019-11-24-2020-03-17  2020-02-21-2020-03-16
Landing Page Link  https://www.instagram.com/accounts/login/  https://secretsolstice.onverve.com/campaign/secretsolstice2020/recruit?lang=en-GB&utm_campaign=Secret_Solstice&utm_medium=organic&utm_source=facebook&utm_content=pagepost   http://secretsolstice.is/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Secret Solstice Festival are successful.

Secret Solstice Festival Creative Analysis: 

Secret Solstice Festival placed a Video ad in 2020-05-06-2020-05-10, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Secret Solstice Festival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Secret Solstice Festival has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Secret Solstice Festival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-05-10  2019-11-24-2020-03-17  2020-02-21-2020-03-16
During  5 days  115 days 25 days 
Like  10  89  302
Share  1  4  8
Comment  1  12  5

Advertising effectiveness is a direct manifestation of advertising. Secret Solstice Festival ‘s Top 1 ad received 10 likes, 1 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Secret Solstice Festival, helping Secret Solstice Festival to grasp the ad data more clearly.