Top Ads on Second Galaxy
Second Galaxy Background Introduction:
Second Galaxy is an upcoming 3A mobile MMORPG set in a true to scale universe with over 6,000 explorable star systems.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Second Galaxy has been advertising and marketing on Facebook for many years. And Second Galaxy has placed 39 of ads on the Facebook platform in the last month. In the past few years,Second Galaxy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Second Galaxy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Second Galaxy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Second Galaxy.
1.Second Galaxy Top 3 Ads Basic Understanding
|Name||Second Galaxy||Second Galaxy||Second Galaxy|
Second Galaxy Marketing Objectives Analysis:
Second Galaxy has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Second Galaxy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Second Galaxy Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||Second Galaxy||Second Galaxy|
|Ad Copy Text||Roam the endless universe and mine resources to upgrade your fleet!???????????? Build an unstoppable...||开局一艘战舰，太空谋生，你将如何打造你的宇宙帝国？????????????||Only one in ten players has what it takes to build a Titan-class spaceship. Are you ready for a chal...|
|Link Description||N/A||Second Galaxy invites you to explore a vast and perfectly simulated universe formed of 4,961 galaxies. Marvel at space dust, celestial bodies, wormholes, space stations, and a host of other advanced technological constructions in an open world game that combines RPG and SLG elements. Build up a flee...||Second Galaxy invites you to explore a vast and perfectly simulated universe formed of 4,961 galaxies. Marvel at space dust, celestial bodies, wormholes, space stations, and a host of other advanced technological constructions in an open world game that combines RPG and SLG elements. Build up a flee...|
|Text Word Count||139||87||106|
Second Galaxy Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Second Galaxy Top 1 ads got 0 likes. Second Galaxy uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Second Galaxy shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Second Galaxy should continue to optimize the ad content.
3.Second Galaxy Top 3 Ads Creative Selection
|Landing Page Link||https://secondgalaxy.zlongame.com/hd/201906/register/m/index_en_new.html?utm_source=facebook&utm_medium=US-POST&utm_campaign=0802||https://secondgalaxy.zlongame.com/hd/201906/register/m/index_en_new.html?utm_source=facebook&utm_medium=zc10_MY&utm_campaign=0808||https://secondgalaxy.zlongame.com/hd/201906/register/m/index_en_new.html?utm_source=facebook&utm_medium=zc10_MY&utm_campaign=0808&fbclid=IwAR1VRrCK1_PlrJcAFj8VFLI_ix_jmRjzs4sdPeQQi5DP9zxEnK3GxMPDTcQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Second Galaxy are successful.
Second Galaxy Creative Analysis:
Second Galaxy placed a Video ad in 2019-08-26-2019-12-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Second Galaxy Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Second Galaxy has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Second Galaxy Top 3 Ads Performance Display
|During||112 days||13 days||12 days|
Advertising effectiveness is a direct manifestation of advertising. Second Galaxy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 112 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Second Galaxy, helping Second Galaxy to grasp the ad data more clearly.