Top Ads on Second Closet

Second Closet Background Introduction:

We pick up, store, and return your stuff. Starting at $3/month. Learn more at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Second Closet has been advertising and marketing on Facebook for many years. And Second Closet has placed 93 of ads on the Facebook platform in the last month. In the past few years,Second Closet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Second Closet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Second Closet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Second Closet.


1.Second Closet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Second Closet  Second Closet  Second Closet
Page Categories  Moving & Storage Service  Moving & Storage Service  Moving & Storage Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Second Closet Marketing Objectives Analysis: 

Second Closet has been operating in Moving & Storage Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Second Closet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Second Closet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We're Hiring in Toronto!  Easy Storage for Students. Book easy last-minute student storage. 
Ad Copy Text  We're hiring in Toronto RIGHT NOW! Join our rapidly growing team doing contactless deliveries. With ...  Easy short-term storage for students. No strings. Free boxes. Free pick up.  The family home doesn't need to become a temporary storage unit. We pick-up, store & deliver to make...
Link Description  Immediate Positions Available.  We pick up, store & return your stuff.  Book pick-ups easily online.
Website Link
Text Word Count 199  76  128
Like 25  2  3

Second Closet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Second Closet Top 1 ads got 25 likes. Second Closet uses a sentence with the finishing touch title: “We're Hiring in Toronto!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Second Closet shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Second Closet should continue to optimize the ad content.

3.Second Closet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-07-2020-05-12  2020-03-27-2020-05-01  2020-04-01-2020-04-01
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Second Closet are successful.

Second Closet Creative Analysis: 

Second Closet placed a Image ad in 2020-05-07-2020-05-12, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Second Closet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Second Closet has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Second Closet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-05-12  2020-03-27-2020-05-01  2020-04-01-2020-04-01
During  6 days  36 days 1 days 
Like  25  2  3
Share  4  0  0
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Second Closet ‘s Top 1 ad received 25 likes, 4 shares, 2 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Second Closet, helping Second Closet to grasp the ad data more clearly.