Top Ads on Second Home

Second Home Background Introduction:

Second Home is a creative workspace and cultural venue, bringing together diverse industries, disciplines and types of social businesses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Second Home has been advertising and marketing on Facebook for many years. And Second Home has placed 114 of ads on the Facebook platform in the last month. In the past few years,Second Home has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Second Home on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Second Home. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Second Home.

BigSpy

1.Second Home Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Second Home  Second Home  Second Home
Page Categories  Other  Performance & Event Venue  Service Apartments
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  wordpress

Second Home Marketing Objectives Analysis: 

Second Home has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Second Home best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Second Home Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LaMajole  Free, global and online - 25 June 2020. Second Chance Apartments 
Ad Copy Text  ????????Momentul mult așteptat a venit, accesează www.lamajole.ro și bucură-te de experiența La...  Fight of the Century: @aclu_social and award-winning authors Michael Chabon & Ayelet Waldman celebra...  no setting
Link Description  N/A  N/A  N/A
Website Link  www.lamajole.ro  secondhome.io  SecondChanceLease.com
CTA  SHOP_NOW  BOOK_TRAVEL  LEARN_MORE
Text Word Count 154  293  0
Like 7  11  0

Second Home Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Second Home Top 1 ads got 7 likes. Second Home uses a sentence with the finishing touch title: “LaMajole”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Second Home shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Second Home should continue to optimize the ad content.

3.Second Home Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-19-2020-06-20  2020-06-15-2020-06-17  2020-05-19-2020-06-06
Landing Page Link  https://lamajole.ro/  https://secondhome.io/event/aclu-presents-fight-of-the-century-with-michael-chabon-ayelet-waldman/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Fight%20of%20the%20century&utm_term=Global&utm_content=Ad%20B   http://secondchancelease.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Second Home are successful.

Second Home Creative Analysis: 

Second Home placed a Video ad in 2020-06-19-2020-06-20, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Second Home Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Portugal  United States
Language  Finnish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Second Home has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Second Home Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-15-2020-06-17  2020-05-19-2020-06-06
During  2 days  3 days 19 days 
Like  7  11  0
Share  0  1  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Second Home ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Second Home, helping Second Home to grasp the ad data more clearly.