Top Ads on Sebrae
Sebrae Background Introduction:
Criado em 1972, o Sebrae estimula o empreendedorismo e promove a competitividade e o desenvolvimento sustentável dos pequenos negócios no Brasil.
Sebrae has been advertising and marketing on Facebook for many years. And Sebrae has placed 361 of ads on the Facebook platform in the last month. In the past few years,Sebrae has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Sebrae on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sebrae. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sebrae.
1.Sebrae Top 3 Ads Basic Understanding
|Page Categories||Non-Governmental Organization (NGO)||Non-Governmental Organization (NGO)||Non-Governmental Organization (NGO)|
Sebrae Marketing Objectives Analysis:
Sebrae has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sebrae best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Sebrae Top 3 Ads Content Display
|Ad Headline||MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram||MINICURSO GRATUITO DE ANÚNCIOS NO GOOGLE||AS MELHORES DICAS PARA VOCÊ ESTRUTURAR O SEU E-COMMERCE|
|Ad Copy Text||MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram||MINICURSO GRATUITO DE ANÚNCIOS NO GOOGLE||AS MELHORES DICAS PARA VOCÊ ESTRUTURAR O SEU E-COMMERCE|
|Link Description||WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: email@example.com||WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: firstname.lastname@example.org||WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: email@example.com|
|Text Word Count||55||41||56|
Sebrae Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Sebrae Top 1 ads got 1277 likes. Sebrae uses a sentence with the finishing touch title: “MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Sebrae shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sebrae should continue to optimize the ad content.
3.Sebrae Top 3 Ads Creative Selection
|Landing Page Link||http://especialcoronavirus.rj.sebrae.com.br/?fbclid=IwAR2FCYSrAaxOHEe8trnI1VqS29qChFTXQ3uXVO0Jx_rT5pSUMjocFJYjvwY||http://especialcoronavirus.rj.sebrae.com.br/?fbclid=IwAR2o19PXc6f0zbjf2-aNJvcEE-kJFw4MwRdeagEtuWLRkSH7umZxTGGvKTg||http://especialcoronavirus.rj.sebrae.com.br/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sebrae are successful.
Sebrae Creative Analysis:
Sebrae placed a Image ad in 2020-05-14-2020-06-20, and got 1277 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Sebrae Top 3 Ads Audience Analysis:
Sebrae has the best conversion in N/A, and can advertise more in N/A in the future.
5.Sebrae Top 3 Ads Performance Display
|During||38 days||35 days||19 days|
Advertising effectiveness is a direct manifestation of advertising. Sebrae ‘s Top 1 ad received 1277 likes, 190 shares, 220 comments in just 38 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sebrae, helping Sebrae to grasp the ad data more clearly.