Top Ads on Sebrae

Sebrae Background Introduction:

Criado em 1972, o Sebrae estimula o empreendedorismo e promove a competitividade e o desenvolvimento sustentável dos pequenos negócios no Brasil.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sebrae has been advertising and marketing on Facebook for many years. And Sebrae has placed 361 of ads on the Facebook platform in the last month. In the past few years,Sebrae has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sebrae on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sebrae. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sebrae.

BigSpy

1.Sebrae Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sebrae  Sebrae  Sebrae
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sebrae Marketing Objectives Analysis: 

Sebrae has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sebrae best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sebrae Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram  MINICURSO GRATUITO DE ANÚNCIOS NO GOOGLE AS MELHORES DICAS PARA VOCÊ ESTRUTURAR O SEU E-COMMERCE 
Ad Copy Text  MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram  MINICURSO GRATUITO DE ANÚNCIOS NO GOOGLE  AS MELHORES DICAS PARA VOCÊ ESTRUTURAR O SEU E-COMMERCE
Link Description  WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: ouvidoria@rj.sebrae.com.br  WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: ouvidoria@rj.sebrae.com.br  WhatsApp: (21) 96576-7825 *Horário de atendimento: segunda a sexta das 8h às 18h. Ouvidoria: Site / E-mail: ouvidoria@rj.sebrae.com.br
Website Link  especialcoronavirus.rj.sebrae.com.br  especialcoronavirus.rj.sebrae.com.br  especialcoronavirus.rj.sebrae.com.br
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 55  41  56
Like 1277  458  157

Sebrae Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sebrae Top 1 ads got 1277 likes. Sebrae uses a sentence with the finishing touch title: “MINICURSO GRATUITO DE ANÚNCIOS NO Facebook & Instagram”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sebrae shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sebrae should continue to optimize the ad content.

3.Sebrae Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-06-20  2020-05-17-2020-06-20  2020-06-01-2020-06-19
Landing Page Link  http://especialcoronavirus.rj.sebrae.com.br/?fbclid=IwAR2FCYSrAaxOHEe8trnI1VqS29qChFTXQ3uXVO0Jx_rT5pSUMjocFJYjvwY  http://especialcoronavirus.rj.sebrae.com.br/?fbclid=IwAR2o19PXc6f0zbjf2-aNJvcEE-kJFw4MwRdeagEtuWLRkSH7umZxTGGvKTg   http://especialcoronavirus.rj.sebrae.com.br/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sebrae are successful.

Sebrae Creative Analysis: 

Sebrae placed a Image ad in 2020-05-14-2020-06-20, and got 1277 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sebrae Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sebrae has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sebrae Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-20  2020-05-17-2020-06-20  2020-06-01-2020-06-19
During  38 days  35 days 19 days 
Like  1277  458  157
Share  190  95  22
Comment  220  82  9

Advertising effectiveness is a direct manifestation of advertising. Sebrae ‘s Top 1 ad received 1277 likes, 190 shares, 220 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sebrae, helping Sebrae to grasp the ad data more clearly.