Top Ads on Search Engine Journal

Search Engine Journal Background Introduction:

News, interviews and how-to guides from marketing experts around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Search Engine Journal has been advertising and marketing on Facebook for many years. And Search Engine Journal has placed 50 of ads on the Facebook platform in the last month. In the past few years,Search Engine Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Search Engine Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Search Engine Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Search Engine Journal.


1.Search Engine Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Search Engine Journal  Search Engine Journal  Search Engine Journal
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Search Engine Journal Marketing Objectives Analysis: 

Search Engine Journal has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Search Engine Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Search Engine Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  What Will Post-Pandemic SEO Agencies Look Like?  The SEO Agency KPIs Dashboard: A Way to Unlock Growth The SEO Agency KPIs Dashboard: A Way to Unlock Growth 
Ad Copy Text  The COVID-19 pandemic has pushed many SEO agencies to rethink their business and seize emerging oppo...  “SEO teams have the opportunity to dive deeper into their clients’ businesses. There are a lot o...  “SEO teams have the opportunity to dive deeper into their clients’ businesses. There are a lot o...
Link Description  N/A  Making Dashboards Actionable & Adopting Them Across the Agency  Making Dashboards Actionable & Adopting Them Across the Agency
Website Link
Text Word Count 130  405  405
Like 0  0  0

Search Engine Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Search Engine Journal Top 1 ads got 0 likes. Search Engine Journal uses a sentence with the finishing touch title: “What Will Post-Pandemic SEO Agencies Look Like?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Search Engine Journal shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Search Engine Journal should continue to optimize the ad content.

3.Search Engine Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-04-2020-06-19  2020-06-04-2020-06-18  2020-06-04-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Search Engine Journal are successful.

Search Engine Journal Creative Analysis: 

Search Engine Journal placed a Video ad in 2020-06-04-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Search Engine Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Algeria  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Search Engine Journal has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Search Engine Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-06-04-2020-06-18  2020-06-04-2020-06-16
During  16 days  15 days 13 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Search Engine Journal ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Search Engine Journal, helping Search Engine Journal to grasp the ad data more clearly.