Top Ads on Seafood Nation

Seafood Nation Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Seafood Nation has been advertising and marketing on Facebook for many years. And Seafood Nation has placed 14 of ads on the Facebook platform in the last month. In the past few years,Seafood Nation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Seafood Nation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Seafood Nation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Seafood Nation.


1.Seafood Nation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Seafood Nation  Seafood Nation  Seafood Nation
Page Categories  Fish & Chips Restaurant  Fish & Chips Restaurant  Fish & Chips Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  N/A

Seafood Nation Marketing Objectives Analysis: 

Seafood Nation has been operating in Fish & Chips Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Seafood Nation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Seafood Nation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Seafood Nation  Mother's Day Breakfast Hillarys! Mother's Day Breakfast Mandurah! 
Ad Copy Text  SENIORS SPECIAL: Small Fish & Chips with Salad, Coffee or Tea & Choice of Housemade Brownie or Apple...  MOTHER'S DAY Treat Mum this Mother’s Day to a lovely Breakfast here at Seafood Nation at Sorrento...  MOTHER'S DAY Treat Mum this Mother’s Day to a lovely Breakfast here at Seafood Nation at Dolphin ...
Link Description  Fish & Chips Restaurant  Food  Food
Website Link
Text Word Count 116  267  243
Like 79  16  6

Seafood Nation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Seafood Nation Top 1 ads got 79 likes. Seafood Nation uses a sentence with the finishing touch title: “Seafood Nation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Seafood Nation shared 116 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Seafood Nation should continue to optimize the ad content.

3.Seafood Nation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-07-2019-05-07  2019-04-30-2019-05-07  2019-04-30-2019-05-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Seafood Nation are successful.

Seafood Nation Creative Analysis: 

Seafood Nation placed a Image ad in 2019-05-07-2019-05-07, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Seafood Nation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Seafood Nation has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Seafood Nation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-07-2019-05-07  2019-04-30-2019-05-07  2019-04-30-2019-05-07
During  1 days  8 days 8 days 
Like  79  16  6
Share  6  0  0
Comment  5  1  1

Advertising effectiveness is a direct manifestation of advertising. Seafood Nation ‘s Top 1 ad received 79 likes, 6 shares, 5 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Seafood Nation, helping Seafood Nation to grasp the ad data more clearly.