Top Ads on SeaChange Cafe

SeaChange Cafe Background Introduction:

SeaChange cafe is located at Dee Why beach on the Northern Beaches of Sydney, NSW. Open 7 days a week serving contemporary Australian cafe food.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SeaChange Cafe has been advertising and marketing on Facebook for many years. And SeaChange Cafe has placed 12 of ads on the Facebook platform in the last month. In the past few years,SeaChange Cafe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SeaChange Cafe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SeaChange Cafe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SeaChange Cafe.

BigSpy

1.SeaChange Cafe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SeaChange Cafe  SeaChange Cafe  SeaChange Cafe
Page Categories  Australian Restaurant  Australian Restaurant  Australian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SeaChange Cafe Marketing Objectives Analysis: 

SeaChange Cafe has been operating in Australian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SeaChange Cafe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SeaChange Cafe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SeaChange Cafe  SeaChange Cafe Timeline Photos 
Ad Copy Text  Eggs Benedict with grilled salmon and potato rosti on sourdough. #seachangecafe #mamamokapastry  no setting  Breaky at the beach ☀️ CindyMa
Link Description  Eggs Benedict with grilled salmon and potato rosti on sourdough. #seachangecafe #mamamokapastry  N/A  Breaky at the beach ☀️ CindyMa
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  GET_DIRECTIONS  GET_DIRECTIONS  
Text Word Count 95  0  36
Like 41  7  15

SeaChange Cafe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SeaChange Cafe Top 1 ads got 41 likes. SeaChange Cafe uses a sentence with the finishing touch title: “SeaChange Cafe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SeaChange Cafe shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SeaChange Cafe should continue to optimize the ad content.

3.SeaChange Cafe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-22-2019-04-21  2019-04-12-2019-04-21  2019-04-06-2019-04-21
Landing Page Link  https://www.facebook.com/SeaChangeCafe/photos/a.728360333876372/2187319904647067/?type=3  https://www.facebook.com/SeaChangeCafe/photos/a.728360333876372/2219132701465787/?type=3   https://www.facebook.com/SeaChangeCafe/photos/a.613599468685793/2209839259061798/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SeaChange Cafe are successful.

SeaChange Cafe Creative Analysis: 

SeaChange Cafe placed a Image ad in 2019-03-22-2019-04-21, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SeaChange Cafe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SeaChange Cafe has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SeaChange Cafe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-22-2019-04-21  2019-04-12-2019-04-21  2019-04-06-2019-04-21
During  31 days  10 days 16 days 
Like  41  7  15
Share  1  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. SeaChange Cafe ‘s Top 1 ad received 41 likes, 1 shares, 1 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SeaChange Cafe, helping SeaChange Cafe to grasp the ad data more clearly.