Top Ads on Scotts Lawn Care

Scotts Lawn Care Background Introduction:

On the Scotts Lawn Care page, we’ll help you grow a greener, thicker, more beautiful lawn. So stay awhile and let us answer your lawn care questions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scotts Lawn Care has been advertising and marketing on Facebook for many years. And Scotts Lawn Care has placed 342 of ads on the Facebook platform in the last month. In the past few years,Scotts Lawn Care has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scotts Lawn Care on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scotts Lawn Care. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scotts Lawn Care.

BigSpy

1.Scotts Lawn Care Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scotts Lawn Care  Scotts Lawn Care  Scotts Lawn Care
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scotts Lawn Care Marketing Objectives Analysis: 

Scotts Lawn Care has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scotts Lawn Care best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scotts Lawn Care Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Custom lawn subscription plan  Spring Is Here! Scotts GrubEx 
Ad Copy Text  The best Dads deserve the best lawns. Show the Dad in your life you care with his own custom lawn pl...  Get all of your springtime lawn needs delivered right to your door. Free shipping on orders over $25...  Sure, your neighbor might get grubs - but not you. You know to control grubs as they develop.
Link Description  Personalized. Delivered. Convenient.  Order Online Today.  Stop lawn damage
Website Link  program.scotts.com  www.scotts.com  www.scotts.com
CTA  SUBSCRIBE  SHOP_NOW  SHOP_NOW
Text Word Count 103  101  93
Like 13  269  61

Scotts Lawn Care Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scotts Lawn Care Top 1 ads got 13 likes. Scotts Lawn Care uses a sentence with the finishing touch title: “Custom lawn subscription plan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scotts Lawn Care shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scotts Lawn Care should continue to optimize the ad content.

3.Scotts Lawn Care Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-18  2020-03-31-2020-06-13  2020-04-15-2020-06-05
Landing Page Link  https://program.scotts.com/  https://www.scotts.com/en-us   https://www.scotts.com/en-us/products/insect-grub-disease-control/scotts-grubex1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scotts Lawn Care are successful.

Scotts Lawn Care Creative Analysis: 

Scotts Lawn Care placed a Image ad in 2020-06-10-2020-06-18, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scotts Lawn Care Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  German  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scotts Lawn Care has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scotts Lawn Care Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-03-31-2020-06-13  2020-04-15-2020-06-05
During  9 days  75 days 52 days 
Like  13  269  61
Share  1  17  2
Comment  0  34  16

Advertising effectiveness is a direct manifestation of advertising. Scotts Lawn Care ‘s Top 1 ad received 13 likes, 1 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scotts Lawn Care, helping Scotts Lawn Care to grasp the ad data more clearly.