Top Ads on Scotiabank Perú

Scotiabank Perú Background Introduction:

¡Bienvenido a Scotiabank Perú! Responderemos tus dudas, compartiremos consejos financieros, beneficios, novedades e información de nuestros productos y servicios.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scotiabank Perú has been advertising and marketing on Facebook for many years. And Scotiabank Perú has placed 144 of ads on the Facebook platform in the last month. In the past few years,Scotiabank Perú has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scotiabank Perú on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scotiabank Perú. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scotiabank Perú.

BigSpy

1.Scotiabank Perú Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scotiabank Perú  Scotiabank Perú  Scotiabank Perú
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scotiabank Perú Marketing Objectives Analysis: 

Scotiabank Perú has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scotiabank Perú best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scotiabank Perú Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scotiabank Perú  Pídelo por app o web. Aprovecha esta oportunidad 
Ad Copy Text  ¡Aprovecha el especial de audio, video y cómputo en Hiraoka.com.pe!  Pide tu Seguro Tarjeta Protegida y cuídate de robos al retirar dinero en cajeros o ventanillas.  #YoMeQuedoEnCasa: ¡Participa por premios increíbles para compartir en familia! Solo debes hacer to...
Link Description  N/A  Protege tus retiros de cajeros o ventanillas  Recuerda, tus compras online te dan 5 opciones!
Website Link  www.scotiabank.com.pe  www.scotiabank.com.pe  www.scotiabank.com.pe
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 69  96  174
Like 190  3  354

Scotiabank Perú Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scotiabank Perú Top 1 ads got 190 likes. Scotiabank Perú uses a sentence with the finishing touch title: “Scotiabank Perú”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scotiabank Perú shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scotiabank Perú should continue to optimize the ad content.

3.Scotiabank Perú Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-12-2020-06-19  2020-06-15-2020-06-17  2020-06-02-2020-06-15
Landing Page Link  https://www.scotiabank.com.pe/promociones/2020/junio/hiraoka-promociones-scotiabank?utm_medium=paid_cpc&utm_source=facebook&utm_campaign=tarjetas_hiraoka_tactica_consideration_trafico&utm_content=carrusel_all_generico&utm_term=bbdd  https://www.scotiabank.com.pe/personas/seguros/seguros-financieros/tarjeta-protegida?utm_source=facebook&utm_medium=paid_cpc&utm_campaign=tarjetas_tarjeta_protegida_aon_performance_trafico&utm_content=ppl_all_23845070492620746&utm_term=bbdd&fbclid=IwAR0MbnXLVUHU9iCHAfVXtQ-l9XSEK6fQUp7Czmv8ZTDQ1IQICyi8lIMWruc   https://www.scotiabank.com.pe/promociones/2020/mayo/frecuencias-promociones-scotiabank?utm_medium=paid_cpm&utm_source=facebook&utm_campaign=venta_tarjeta_frecuencia_primaria_awareness_alcance&utm_content=pplv_all_generica&utm_term=bbdd&fbclid=IwAR1GjnuAPwB3Y4LmbEr7zn2Mk-IX0rs2uOW97hL4bO0N8hyU6ChBxs2jWek

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scotiabank Perú are successful.

Scotiabank Perú Creative Analysis: 

Scotiabank Perú placed a Carousel ad in 2020-06-12-2020-06-19, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scotiabank Perú Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Peru  N/A
Language  Indonesian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scotiabank Perú has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scotiabank Perú Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-06-15-2020-06-17  2020-06-02-2020-06-15
During  8 days  3 days 14 days 
Like  190  3  354
Share  17  0  14
Comment  19  0  42

Advertising effectiveness is a direct manifestation of advertising. Scotiabank Perú ‘s Top 1 ad received 190 likes, 17 shares, 19 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scotiabank Perú, helping Scotiabank Perú to grasp the ad data more clearly.