Top Ads on Scotia Group Jamaica

Scotia Group Jamaica Background Introduction:

Scotiabank Group leads the financial services sector providing professional and personalized banking services, expert financial advice and relevant financial solutions to over one million customers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scotia Group Jamaica has been advertising and marketing on Facebook for many years. And Scotia Group Jamaica has placed 129 of ads on the Facebook platform in the last month. In the past few years,Scotia Group Jamaica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scotia Group Jamaica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scotia Group Jamaica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scotia Group Jamaica.

BigSpy

1.Scotia Group Jamaica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scotia Group Jamaica  Scotia Group Jamaica  Scotia Group Jamaica
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scotia Group Jamaica Marketing Objectives Analysis: 

Scotia Group Jamaica has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scotia Group Jamaica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scotia Group Jamaica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scotia Caribbean  Zero Data? Zero Problem! Scotia Caribbean 
Ad Copy Text  ♻️We’re going paperless! To ensure you have uninterrupted access to your deposit statement (s...  Bank on the go without using data from your Digicel or Flow mobile plan!  Manage your everyday banking with Scotia OnLine. It's safe, secure and available to anyone with a S...
Link Description  N/A  We offer free digital banking.  N/A
Website Link  jm.scotiabank.com  jm.scotiabank.com  jm.scotiabank.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 559  72  653
Like 12  267  103

Scotia Group Jamaica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scotia Group Jamaica Top 1 ads got 12 likes. Scotia Group Jamaica uses a sentence with the finishing touch title: “Scotia Caribbean”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scotia Group Jamaica shared 559 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scotia Group Jamaica should continue to optimize the ad content.

3.Scotia Group Jamaica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-18-2020-06-20  2020-06-05-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://jm.scotiabank.com/about-scotiabank/media-centre/news-releases/were-going-paperless-scotiabank-jamaica.html?fbclid=IwAR3hMt3S-DBCencBhbe9JEnkkRzUksf__0ezNAahhuTWO3NqKtkf03orblQ  https://jm.scotiabank.com/about-scotiabank/connect-with-scotiabank/ways-to-bank-personal/mobile-banking/new-app.html?intcmp=S4iAPP0320-001   https://jm.scotiabank.com/about-scotiabank/connect-with-scotiabank/ways-to-bank-personal/online-banking.html?fbclid=IwAR0-Z9bf2mE2bi5O7stxKGcUi4kEyB0Daz0DFXurY8amJ_ftUEoc2kOKyXQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scotia Group Jamaica are successful.

Scotia Group Jamaica Creative Analysis: 

Scotia Group Jamaica placed a Carousel ad in 2020-06-18-2020-06-20, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scotia Group Jamaica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jamaica  Jamaica  Jamaica
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scotia Group Jamaica has the best conversion in Jamaica, and can advertise more in Jamaica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scotia Group Jamaica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-05-2020-06-18  2020-06-11-2020-06-18
During  3 days  14 days 8 days 
Like  12  267  103
Share  3  13  3
Comment  0  20  9

Advertising effectiveness is a direct manifestation of advertising. Scotia Group Jamaica ‘s Top 1 ad received 12 likes, 3 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scotia Group Jamaica, helping Scotia Group Jamaica to grasp the ad data more clearly.