Top Ads on Scopito

Scopito Background Introduction:

Scopito is a cloud-based software platform designed to handle, store, analyze and share large amounts of image-based inspection data.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scopito has been advertising and marketing on Facebook for many years. And Scopito has placed 37 of ads on the Facebook platform in the last month. In the past few years,Scopito has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scopito on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scopito. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scopito.

BigSpy

1.Scopito Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scopito  Scopito  Scopito
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Scopito Marketing Objectives Analysis: 

Scopito has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scopito best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scopito Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your data is only half the product.  No commitment, completely free Experience the future of visual inspections 
Ad Copy Text  What if data management was easy & effective? With Scopito, it is.  Join the future of visual inspections  Join the future of visual inspections
Link Description  Scopito is user friendly and efficient visual inspection data management software. In scopito you can upload, analyse and annotate images faster and easier than ever before, and generate interactive pdf reports instantly.  N/A  N/A
Website Link  scopito.com  app.scopito.com  app.scopito.com
CTA  LEARN_MORE  SIGN_UP  CONTACT_US
Text Word Count 68  37  37
Like 232  0  0

Scopito Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scopito Top 1 ads got 232 likes. Scopito uses a sentence with the finishing touch title: “Your data is only half the product.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scopito shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scopito should continue to optimize the ad content.

3.Scopito Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-10-16-2019-12-30  2019-08-05-2019-08-11  2019-08-05-2019-08-11
Landing Page Link  http://scopito.com/  https://app.scopito.com/?fbclid=IwAR2AS8BvnKHekav0-YwbFr__q69YSOGzbVvt08CGvudWMN7HYx9BUtUT6J0   https://app.scopito.com/?fbclid=IwAR2AS8BvnKHekav0-YwbFr__q69YSOGzbVvt08CGvudWMN7HYx9BUtUT6J0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scopito are successful.

Scopito Creative Analysis: 

Scopito placed a Video ad in 2019-10-16-2019-12-30, and got 232 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scopito Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scopito has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scopito Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-16-2019-12-30  2019-08-05-2019-08-11  2019-08-05-2019-08-11
During  76 days  7 days 7 days 
Like  232  0  0
Share  10  0  0
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. Scopito ‘s Top 1 ad received 232 likes, 10 shares, 12 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scopito, helping Scopito to grasp the ad data more clearly.