Top Ads on Scope

Scope Background Introduction:

We're Scope, the disability equality charity. We won't stop until we achieve a society where all disabled people enjoy equality and fairness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scope has been advertising and marketing on Facebook for many years. And Scope has placed 331 of ads on the Facebook platform in the last month. In the past few years,Scope has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scope on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scope. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scope.

BigSpy

1.Scope Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scope  Scope  Scope
Page Categories  Community College  Gym/Physical Fitness Center  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Scope Marketing Objectives Analysis: 

Scope has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scope best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scope Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  City University of Hong Kong - SCOPE  Join Our Free Fitness Community For Mothers-To-Be Join Our Free Fitness Community For Mothers-To-Be 
Ad Copy Text  Do you have interest in aviation or information technology industries? Come and join our courses, jo...  no setting  no setting
Link Description  N/A  Free training portal for mothers-to-be  N/A
Website Link  www.scope.edu  bumpfitness.scope16.com  bumpfitness.scope16.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1299  0  0
Like 42  0  0

Scope Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scope Top 1 ads got 42 likes. Scope uses a sentence with the finishing touch title: “City University of Hong Kong - SCOPE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scope shared 1299 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scope should continue to optimize the ad content.

3.Scope Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-11-2020-06-19  2020-06-17-2020-06-19  2020-06-10-2020-06-19
Landing Page Link  https://www.scope.edu/seminar/203-19432-1?fbclid=IwAR3iIgC8kUCfEzK1Cu7QFoGAyBw1B0qQl5JUcG0CjEL1XY1YKvH46oz1Ok0  https://bumpfitness.scope16.com/optin1591559587740   https://bumpfitness.scope16.com/optin1591559587740

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scope are successful.

Scope Creative Analysis: 

Scope placed a Carousel ad in 2020-06-11-2020-06-19, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scope Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scope has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scope Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-17-2020-06-19  2020-06-10-2020-06-19
During  9 days  3 days 10 days 
Like  42  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Scope ‘s Top 1 ad received 42 likes, 0 shares, 1 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scope, helping Scope to grasp the ad data more clearly.