Top Ads on Scooper
Scooper Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Scooper has been advertising and marketing on Facebook for many years. And Scooper has placed 110 of ads on the Facebook platform in the last month. In the past few years,Scooper has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Scooper on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scooper. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scooper.
1.Scooper Top 3 Ads Basic Understanding
|Page Categories||Pet Service||Other||Pet Service|
Scooper Marketing Objectives Analysis:
Scooper has been operating in Pet Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scooper best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Scooper Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Only $6.99/week. Sign Up Today!||The Pooper Scoop||Oh Poop!|
|Ad Copy Text||Don't let the dog poop pile up! Get your yard ready for Father's Day. Take advantage of this limit...||This pet pooper scooper is perfect for a variety of shapes and sizes waste, suit for small and mediu...||no setting|
|Link Description||Limited Time Only||N/A||DoodyCalls offers friendly and affordable pet waste removal and disposal services. We specialize in residential dog poop pick up and pet waste station installation and management. Franchises available.|
|Text Word Count||173||288||0|
Scooper Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Scooper Top 1 ads got 43 likes. Scooper uses a sentence with the finishing touch title: “Only $6.99/week. Sign Up Today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Scooper shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scooper should continue to optimize the ad content.
3.Scooper Top 3 Ads Creative Selection
|Landing Page Link||https://arf.petbutler.com/pbx/company/marketfb.asp?utm_content=CHI510&utm_source=facebook&utm_medium=paidsocial&utm_term=prospecting_interests&utm_campaign=alwayson2020_dynamic&fbclid=IwAR2-kl-ml8UiVy3n85Kb0kstHuB8F0Y1gkPeOaGJc7LPuyxxT8tEskHUi7Q||https://thepooperscoop.com/||https://www.doodycalls.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scooper are successful.
Scooper Creative Analysis:
Scooper placed a Image ad in 2020-06-01-2020-06-17, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Scooper Top 3 Ads Audience Analysis:
|Country||United States||N/A||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Scooper has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Scooper Top 3 Ads Performance Display
|During||17 days||10 days||121 days|
Advertising effectiveness is a direct manifestation of advertising. Scooper ‘s Top 1 ad received 43 likes, 34 shares, 33 comments in just 17 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scooper, helping Scooper to grasp the ad data more clearly.