Top Ads on Scientific Reports

Scientific Reports Background Introduction:

Fast, trusted, multidisciplinary, open-access publishing from the publishers of Nature. www.nature.com/scientificreports

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scientific Reports has been advertising and marketing on Facebook for many years. And Scientific Reports has placed 83 of ads on the Facebook platform in the last month. In the past few years,Scientific Reports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scientific Reports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scientific Reports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scientific Reports.

BigSpy

1.Scientific Reports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scientific Reports  Scientific Reports  Scientific Reports
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scientific Reports Marketing Objectives Analysis: 

Scientific Reports has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scientific Reports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scientific Reports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  《科学报告》2019年 Top100  N/A N/A 
Ad Copy Text  欢迎选阅我们2019年100篇最具下载量的神经科学论文  no setting  no setting
Link Description  Explore our most highly downloaded neuroscience articles in 2019. Featuring authors from around the World, these papers highlight valuable research within ecology from an international community.  N/A  N/A
Website Link  www.nature.com  go.nature.com  go.nature.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 67  0  0
Like 148  0  0

Scientific Reports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scientific Reports Top 1 ads got 148 likes. Scientific Reports uses a sentence with the finishing touch title: “《科学报告》2019年 Top100”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scientific Reports shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scientific Reports should continue to optimize the ad content.

3.Scientific Reports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-08-2020-04-29  2020-02-18-2020-04-28  2020-02-18-2020-04-28
Landing Page Link  https://www.nature.com/collections/cgaefaegbi/?utm_source=facebook&utm_medium=social&utm_content=ads&utm_campaign=JRCN_1_SM01_CN_Scirep_Top100_2019_Neuro_paid_social_FB  https://www.youtube.com/watch?v=Lu2oot11QEw&feature=youtu.be   https://www.youtube.com/watch?v=Lu2oot11QEw&feature=youtu.be

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scientific Reports are successful.

Scientific Reports Creative Analysis: 

Scientific Reports placed a Image ad in 2020-04-08-2020-04-29, and got 148 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scientific Reports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Australia,Germany,Switzerland...  Australia,Germany,Switzerland...
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scientific Reports has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scientific Reports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-04-29  2020-02-18-2020-04-28  2020-02-18-2020-04-28
During  22 days  71 days 71 days 
Like  148  0  0
Share  51  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Scientific Reports ‘s Top 1 ad received 148 likes, 51 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scientific Reports, helping Scientific Reports to grasp the ad data more clearly.