Top Ads on Science 37

Science 37 Background Introduction:

Science 37 brings clinical research opportunities to patients in their homes anywhere, anytime. We envision a future where patients, scientists, doctors, inventors, thinkers, and doers are making the world a better place, together.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Science 37 has been advertising and marketing on Facebook for many years. And Science 37 has placed 853 of ads on the Facebook platform in the last month. In the past few years,Science 37 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Science 37 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Science 37. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Science 37.

BigSpy

1.Science 37 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Science 37  Science 37  Science 37
Page Categories  Medical Company  Medical Company  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Science 37 Marketing Objectives Analysis: 

Science 37 has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Science 37 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Science 37 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RLS Can Get Pretty Intense  RLS research study for 13–17 year olds RLS Can Get Pretty Intense 
Ad Copy Text  Restless Legs Syndrome (RLS) can start without warning... a crawling, creeping feeling in a leg or a...  It's this tingling, electric feeling... Yea, restless legs syndrome can feel like that. Don't suffe...  Restless Legs Syndrome (RLS) can start without warning... a crawling, creeping feeling in a leg or a...
Link Description  N/A  #restlesslegs #restlesslegssyndrome #RLS #ClinicalTrial  N/A
Website Link  www.science37.com  www.science37.com  www.science37.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 256  226  256
Like 649  70  1217

Science 37 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Science 37 Top 1 ads got 649 likes. Science 37 uses a sentence with the finishing touch title: “RLS Can Get Pretty Intense”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Science 37 shared 256 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Science 37 should continue to optimize the ad content.

3.Science 37 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-27-2020-06-19  2020-02-15-2020-06-18  2018-11-14-2020-06-18
Landing Page Link  https://www.science37.com/participants/neurology/restless-legs-syndrome-study/?utm_source=facebook&utm_medium=cpc&utm_campaign=cnv_teen_sgnuplk_6107004383769  https://www.science37.com/participants/neurology/restless-legs-syndrome-study/?utm_source=facebook&utm_medium=cpc&utm_campaign=cnv_teen_sgnuplk_sept2019_v4_1b&fbclid=IwAR2Y88u3XL27oy_IQawLpDGwUTZXNLIU3MdbY_oP_ZC4epZ1haEMX-wBy3Y   https://www.science37.com/participants/neurology/restless-legs-syndrome-study/?utm_source=facebook&utm_medium=cpc&utm_campaign=cnv_teen_sgnuplk_6108499870369&fbclid=IwAR2RsMQE7XxeRTHq6olTyb8BRzIDn0V1Ng7UCgh7voeK6gGACAKAu7gg9Xw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Science 37 are successful.

Science 37 Creative Analysis: 

Science 37 placed a Image ad in 2020-02-27-2020-06-19, and got 649 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Science 37 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Pakistan,Dominican...  United States,United Kingdom  United States,India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Science 37 has the best conversion in United States,Pakistan,Dominican..., and can advertise more in United States,Pakistan,Dominican... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Science 37 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-27-2020-06-19  2020-02-15-2020-06-18  2018-11-14-2020-06-18
During  114 days  125 days 583 days 
Like  649  70  1217
Share  67  5  34
Comment  246  10  227

Advertising effectiveness is a direct manifestation of advertising. Science 37 ‘s Top 1 ad received 649 likes, 67 shares, 246 comments in just 114 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Science 37, helping Science 37 to grasp the ad data more clearly.