Top Ads on Science Museum
Science Museum Background Introduction:
Welcome to the home of human ingenuity. We curate a world-renowned collection and organise exhibitions, events and IMAX films for 3 million visitors each year.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Science Museum has been advertising and marketing on Facebook for many years. And Science Museum has placed 287 of ads on the Facebook platform in the last month. In the past few years,Science Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Science Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Science Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Science Museum.
1.Science Museum Top 3 Ads Basic Understanding
|Name||Science Museum||Science Museum||Science Museum|
|Page Categories||Science Museum||Nonprofit Organization||Science Museum|
Science Museum Marketing Objectives Analysis:
Science Museum has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Science Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Science Museum Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Matching Gift Offer||Pacific Science Center||Coolest Science Stories: Daily Headlines - #livestream|
|Ad Copy Text||For a limited time, every donation to the Museum of Science will be matched up to $25,000. Please ta...||Innovate, experiment, explore, and discover all from the comfort from your home. At-home kits to ens...||What's going on in the scientific world right now? Hear a panel of educators as they share some top...|
|Link Description||Make a gift today!||N/A||Tickets Available · 38 people|
|Text Word Count||170||154||267|
Science Museum Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Science Museum Top 1 ads got 185 likes. Science Museum uses a sentence with the finishing touch title: “Matching Gift Offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Science Museum shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Science Museum should continue to optimize the ad content.
3.Science Museum Top 3 Ads Creative Selection
|Landing Page Link||https://engage.mos.org/sciencematters/?utm_source=facebook&utm_medium=social&utm_campaign=20DAS_2020Covid-19&utm_content=20DAS4XZ&utm_term=ad4-interest||https://www.pacificsciencecenter.org/camps/virtual-camps/?fbclid=IwAR0TcrzfWHYBIOfdHjQlwz0OdHf98uxe2_IQB4InYIXYAKRQTj1DW9dIuyA||https://mos.org/mos-at-home|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Science Museum are successful.
Science Museum Creative Analysis:
Science Museum placed a Image ad in 2020-06-01-2020-06-17, and got 185 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Science Museum Top 3 Ads Audience Analysis:
|Country||United States||N/A||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Science Museum has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Science Museum Top 3 Ads Performance Display
|During||17 days||1 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Science Museum ‘s Top 1 ad received 185 likes, 20 shares, 5 comments in just 17 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Science Museum, helping Science Museum to grasp the ad data more clearly.