Top Ads on Schwarzkopf

Schwarzkopf Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Schwarzkopf has been advertising and marketing on Facebook for many years. And Schwarzkopf has placed 505 of ads on the Facebook platform in the last month. In the past few years,Schwarzkopf has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Schwarzkopf on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Schwarzkopf. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Schwarzkopf.

BigSpy

1.Schwarzkopf Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Schwarzkopf  Schwarzkopf  Schwarzkopf
Page Categories  Health/Beauty  Beauty Supply Store  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Schwarzkopf Marketing Objectives Analysis: 

Schwarzkopf has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Schwarzkopf best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Schwarzkopf Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Schwarzkopf  Perfekcyjna pielęgnacja w trakcie i po koloryzacji Schwarzkopf 
Ad Copy Text  Visai SCHWARZKOPF plaukų priežiūros kosmetikai nuo DROGAS nuolatinio kliento kortele nuolaidos ik...  Sekret Małgorzaty Rozenek-Majdan? To Gliss Color! Perfekcyjna pielęgnacja w trakcie i po koloryz...  Išbandyk naujuosius „Gliss Color” jau dabar. Su hialurono rūgšties kompleksu. Daryk tai, kas ...
Link Description  N/A  N/A  N/A
Website Link  www.drogas.lt  www.rossmann.pl  www.drogas.lt
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 117  169  136
Like 17  241  16

Schwarzkopf Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Schwarzkopf Top 1 ads got 17 likes. Schwarzkopf uses a sentence with the finishing touch title: “Schwarzkopf”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Schwarzkopf shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Schwarzkopf should continue to optimize the ad content.

3.Schwarzkopf Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-02-2020-06-20  2020-05-05-2020-06-20  2020-05-26-2020-06-20
Landing Page Link  https://www.drogas.lt/lt/akcijos/schwarzkopf-prekems-iki-40/c/schwarzkopf-prekems-iki-40  https://www.rossmann.pl/Produkt/Farby/Schwarzkopf-Gliss-care-moisture-color-farba-do-wlosow-4-0-Naturalny-Ciemny-Braz-1-szt,336394,8665   https://www.drogas.lt/drlt/plaukams/dazymas/ilgalaikiai-dazai/schwarzkopf-gliss-color-plauku-dazai/p/BP_422714

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Schwarzkopf are successful.

Schwarzkopf Creative Analysis: 

Schwarzkopf placed a Carousel ad in 2020-06-02-2020-06-20, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Schwarzkopf Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Poland  Lithuania
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Schwarzkopf has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Schwarzkopf Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-05-05-2020-06-20  2020-05-26-2020-06-20
During  19 days  47 days 26 days 
Like  17  241  16
Share  0  36  0
Comment  0  41  0

Advertising effectiveness is a direct manifestation of advertising. Schwarzkopf ‘s Top 1 ad received 17 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Schwarzkopf, helping Schwarzkopf to grasp the ad data more clearly.