Top Ads on ScholarshipsX

ScholarshipsX Background Introduction:

Finding and Applying for International Scholarships

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ScholarshipsX has been advertising and marketing on Facebook for many years. And ScholarshipsX has placed 81 of ads on the Facebook platform in the last month. In the past few years,ScholarshipsX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ScholarshipsX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ScholarshipsX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ScholarshipsX.


1.ScholarshipsX Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ScholarshipsX  ScholarshipsX  ScholarshipsX
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

ScholarshipsX Marketing Objectives Analysis: 

ScholarshipsX has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ScholarshipsX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ScholarshipsX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Scholarships in Canada for International Students  Scholarships in Canada for International Students Scholarships in New Zealand for International Students 
Ad Copy Text  Want a scholarship to fund your studies in Canada?  Fully Funded Scholarships 2020 2021  Scholarships to study in Germany
Link Description  Entrance scholarships for future undergraduates at McGill University, Canada Posted on March 18, 2020 Overview of centrally-administered entrance scholarships McGill’s Scholarships and Student Aid Office offers merit-based entrance scholarships to first-time university students entering a full-t...  University Transfer Scholarship at Concordia University of Edmonton, Canada Posted on April 13, 2020April 16, 2020 Category: Other Entrance ScholarshipsValue: $1500Application Deadline: June 1, 2020 University students who transfer to Concordia University of Edmonton with a minimum of 24 transfer...  2020 Wellington International Excellence Scholarship at Victoria University of Wellington, New Zealand Posted on March 1, 2020 Scholarship Level: School leaver / 1st year Closing Date(s): 1 September Tenure: Three years. Award for: International Students Number offered: Scholarships will be competit...
Website Link
Text Word Count 50  35  32
Like 43507  647  2555

ScholarshipsX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ScholarshipsX Top 1 ads got 43507 likes. ScholarshipsX uses a sentence with the finishing touch title: “Scholarships in Canada for International Students”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ScholarshipsX shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ScholarshipsX should continue to optimize the ad content.

3.ScholarshipsX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-06-18  2020-06-07-2020-06-18  2020-04-13-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ScholarshipsX are successful.

ScholarshipsX Creative Analysis: 

ScholarshipsX placed a Image ad in 2020-04-14-2020-06-18, and got 43507 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ScholarshipsX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nicaragua,Tunisia,Philippines...  Honduras,Nepal,Morocco  Nepal,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ScholarshipsX has the best conversion in Nicaragua,Tunisia,Philippines..., and can advertise more in Nicaragua,Tunisia,Philippines... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ScholarshipsX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-18  2020-06-07-2020-06-18  2020-04-13-2020-06-18
During  66 days  12 days 67 days 
Like  43507  647  2555
Share  3483  80  308
Comment  2294  46  165

Advertising effectiveness is a direct manifestation of advertising. ScholarshipsX ‘s Top 1 ad received 43507 likes, 3483 shares, 2294 comments in just 66 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ScholarshipsX, helping ScholarshipsX to grasp the ad data more clearly.