Top Ads on Schneider Electric

Schneider Electric Background Introduction:

Công nghệ kết nối của chúng tôi giúp định hình lại các ngành công nghiệp, đổi mới các thành phố và làm cho cuộc sống phong phú hơn. Life is ON

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Schneider Electric has been advertising and marketing on Facebook for many years. And Schneider Electric has placed 343 of ads on the Facebook platform in the last month. In the past few years,Schneider Electric has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Schneider Electric on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Schneider Electric. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Schneider Electric.

BigSpy

1.Schneider Electric Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Schneider Electric  Schneider Electric  Schneider Electric
Page Categories  Engineering Service  Automation Service  Engineering Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Schneider Electric Marketing Objectives Analysis: 

Schneider Electric has been operating in Engineering Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Schneider Electric best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Schneider Electric Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รูปภาพบนไทม์ไลน์  לרישום והשתתפות בהגרלה Innovation Talks 
Ad Copy Text  In the past few months, we have seen the true value of resilient systems! Learn why we believe that ...  הרשם עכשיו למועדון החשמלאים של שניידר אלקטריק - אשר קבל...  no setting
Link Description  In the past few months, we have seen the true value of resilient systems! Learn why we believe that #Digitization is a way to resilience! AVEVA http://spr.ly/6182GJQc6  הירשם לניוזלטר, הורד את האפליקציה ותוכל לזכות בטלוויזיה  Register Now!
Website Link  spr.ly  go.schneider-electric.com  www.se.com
CTA  NO_BUTTON  LEARN_MORE  SIGN_UP
Text Word Count 168  339  0
Like 388  34  18

Schneider Electric Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Schneider Electric Top 1 ads got 388 likes. Schneider Electric uses a sentence with the finishing touch title: “รูปภาพบนไทม์ไลน์”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Schneider Electric shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Schneider Electric should continue to optimize the ad content.

3.Schneider Electric Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-09-2020-06-18  2020-06-03-2020-06-16
Landing Page Link  https://blog.se.com/machine-and-process-management/2020/06/11/productivity-in-times-of-change-building-operational-resilience-with-the-right-partnership/?utm_content=3425380740&utm_campaign=EcoStruxure+for+Industry+-+Intuitive+Industries&Source=Schneider+Electric  https://go.schneider-electric.com/IL_202005_Electrician-Recruitment-Electrician-Channel_ER-LP.html   https://www.se.com/ww/en/about-us/events/innovation-experience-industry.jsp?fbclid=IwAR1ISY5KHbYUONR0Z1XHcvjPw1ihJbh9YhAtxTr09FNnc3XsidmyPwxhNrc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Schneider Electric are successful.

Schneider Electric Creative Analysis: 

Schneider Electric placed a Image ad in 2020-06-16-2020-06-18, and got 388 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Schneider Electric Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Israel  India,United States,Brazil...
Language  English  N/A  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Schneider Electric has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Schneider Electric Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-09-2020-06-18  2020-06-03-2020-06-16
During  3 days  10 days 14 days 
Like  388  34  18
Share  3  6  2
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Schneider Electric ‘s Top 1 ad received 388 likes, 3 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Schneider Electric, helping Schneider Electric to grasp the ad data more clearly.