Top Ads on Schlotzsky's

Schlotzsky's Background Introduction:

Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich and now provides the highest quality sandwiches, pizzas, salads, and soups available.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Schlotzsky's has been advertising and marketing on Facebook for many years. And Schlotzsky's has placed 38 of ads on the Facebook platform in the last month. In the past few years,Schlotzsky's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Schlotzsky's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Schlotzsky's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Schlotzsky's.


1.Schlotzsky's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Schlotzsky's  Schlotzsky's  Schlotzsky's
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Schlotzsky's Marketing Objectives Analysis: 

Schlotzsky's has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Schlotzsky's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Schlotzsky's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Drive-Thru Pick Up Open  Order Ahead For Pickup Drive-Thru Pick Up Open 
Ad Copy Text  Order ahead for fast, easy pick up in our drive-thru.  We’re open and yes, all this flavor does fit through the drive-thru window. Order now and pick up.  Order ahead for fast, easy pick up in our drive-thru.
Link Description    N/A  N/A
Website Link
Text Word Count 53  100  53
Like 391  214  291

Schlotzsky's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Schlotzsky's Top 1 ads got 391 likes. Schlotzsky's uses a sentence with the finishing touch title: “Drive-Thru Pick Up Open”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Schlotzsky's shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Schlotzsky's should continue to optimize the ad content.

3.Schlotzsky's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-07-2020-04-25  2020-04-07-2020-04-19  2020-04-04-2020-04-04
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Schlotzsky's are successful.

Schlotzsky's Creative Analysis: 

Schlotzsky's placed a Image ad in 2020-04-07-2020-04-25, and got 391 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Schlotzsky's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  N/A  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Schlotzsky's has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Schlotzsky's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-04-25  2020-04-07-2020-04-19  2020-04-04-2020-04-04
During  19 days  13 days 1 days 
Like  391  214  291
Share  42  18  136
Comment  56  31  38

Advertising effectiveness is a direct manifestation of advertising. Schlotzsky's ‘s Top 1 ad received 391 likes, 42 shares, 56 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Schlotzsky's, helping Schlotzsky's to grasp the ad data more clearly.