Top Ads on Schindler

Schindler Background Introduction:

Welcome to the Schindler Group Page. We’re a leading global manufacturer of elevators, escalators and related services moving more than one billion people each day. We try to respond to your comments & questions within 24h from Mo-Fr.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Schindler has been advertising and marketing on Facebook for many years. And Schindler has placed 8 of ads on the Facebook platform in the last month. In the past few years,Schindler has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Schindler on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Schindler. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Schindler.

BigSpy

1.Schindler Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Schindler  Schindler  Schindler
Page Categories  Industrial Company  Shopping & Retail  Elevator Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Schindler Marketing Objectives Analysis: 

Schindler has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Schindler best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Schindler Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور اليوميات  Fotografii din postarea Schindler Ski Gmbh - Шиндлер ски ЕООД What if the world was flat? 
Ad Copy Text  "Nosso compromisso com a sustentabilidade faz parte de nosso dever de agir no melhor interesse da em...  Замяна на детско ски и сноуборд оборудване! Професиона...  What would the world look like if there was no vertical transportation? We explore this dystopian al...
Link Description  "Nosso compromisso com a sustentabilidade faz parte de nosso dever de agir no melhor interesse da empresa e de seus stakeholders. Ao operar de maneira sustentável, podemos alinhar o sucesso de nossos negócios à responsabilidade social e a uma abordagem voltada para o futuro”. A frase é de Silvio Napoli, Presidente do Conselho do Grupo Schindler , dita há um ano, quando apresentamos as novas metas globais para questões sustentáveis até 2022. Neste #DiaDoMeioAmbiente, seguimos comprometidos em conduzir nossas atividades em harmonia com a sociedade e o meio ambiente. Nossos produtos e serviços são projetados para fornecer opções ecológicas ao mercado.  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 673  168  207
Like 1400  205  321

Schindler Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Schindler Top 1 ads got 1400 likes. Schindler uses a sentence with the finishing touch title: “صور اليوميات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Schindler shared 673 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Schindler should continue to optimize the ad content.

3.Schindler Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-04-2020-06-06  2019-11-21-2019-12-18  2019-04-14-2019-04-25
Landing Page Link  https://www.facebook.com/AtlasSchindler/photos/a.200921830636002/634437397284441/?type=3  https://www.facebook.com/778829698829284/posts/2823054931073407/   https://www.facebook.com/schindlergroup/videos/350813935543531/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Schindler are successful.

Schindler Creative Analysis: 

Schindler placed a Image ad in 2020-06-04-2020-06-06, and got 1400 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Schindler Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  United States,United Kingdom,Australia...
Language  Portuguese  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Schindler has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Schindler Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-06  2019-11-21-2019-12-18  2019-04-14-2019-04-25
During  3 days  28 days 12 days 
Like  1400  205  321
Share  30  33  163
Comment  3  3  6

Advertising effectiveness is a direct manifestation of advertising. Schindler ‘s Top 1 ad received 1400 likes, 30 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Schindler, helping Schindler to grasp the ad data more clearly.