Top Ads on Scary Mommy

Scary Mommy Background Introduction:

We are millions of unique women, united by motherhood. We are scary, and we are proud.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scary Mommy has been advertising and marketing on Facebook for many years. And Scary Mommy has placed 157 of ads on the Facebook platform in the last month. In the past few years,Scary Mommy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scary Mommy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scary Mommy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scary Mommy.


1.Scary Mommy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scary Mommy  Scary Mommy  Scary Mommy
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scary Mommy Marketing Objectives Analysis: 

Scary Mommy has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scary Mommy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scary Mommy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We Asked 5 Stressed-Out Moms To Try Supplements Designed To Keep Them Centered. Here’s What Happened.  Scary Mommy This Bottle Is Designed For Your Husband To Help With Breastfeeding (Seriously) 
Ad Copy Text  We’re all experiencing a tremendous amount of firsts and adapting.  I wish they'd had this when I was breastfeeding.  Forget sleeping like a baby, I want to sleep like my husband! To say this bottle is freakin revoluti...
Link Description  We asked five busy, stressed-out moms to test out Stressballs and give us the honest scoop on if these supplements are the real deal in relaxation.  I wish they'd had this when I was breastfeeding.  Breastfeeding is one of the greatest and most exhausting experiences of motherhood. There are so many amazing benefits, with one huge drawback — mama has the milk, so she tends to shoulder the majority of feeding responsibility.
Website Link
Text Word Count 68  48  167
Like 1551  78600  3400

Scary Mommy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scary Mommy Top 1 ads got 1551 likes. Scary Mommy uses a sentence with the finishing touch title: “We Asked 5 Stressed-Out Moms To Try Supplements Designed To Keep Them Centered. Here’s What Happened.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scary Mommy shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scary Mommy should continue to optimize the ad content.

3.Scary Mommy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2019-04-13-2020-06-18  2019-03-30-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scary Mommy are successful.

Scary Mommy Creative Analysis: 

Scary Mommy placed a Image ad in 2020-06-16-2020-06-18, and got 1551 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scary Mommy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scary Mommy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scary Mommy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2019-04-13-2020-06-18  2019-03-30-2020-06-18
During  3 days  433 days 40 days 
Like  1551  78600  3400
Share  59  49329  700
Comment  11  19853  458

Advertising effectiveness is a direct manifestation of advertising. Scary Mommy ‘s Top 1 ad received 1551 likes, 59 shares, 11 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scary Mommy, helping Scary Mommy to grasp the ad data more clearly.