Top Ads on Scania Deutschland

Scania Deutschland Background Introduction:

Offizielle Facebook Fanpage der Scania Deutschland GmbH

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Scania Deutschland has been advertising and marketing on Facebook for many years. And Scania Deutschland has placed 12 of ads on the Facebook platform in the last month. In the past few years,Scania Deutschland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Scania Deutschland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Scania Deutschland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Scania Deutschland.

BigSpy

1.Scania Deutschland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Scania Deutschland  Scania Deutschland  Scania Deutschland
Page Categories  Commercial Truck Dealership  Commercial Truck Dealership  Commercial Truck Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Scania Deutschland Marketing Objectives Analysis: 

Scania Deutschland has been operating in Commercial Truck Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Scania Deutschland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Scania Deutschland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aktuelles Angebot Scania Gebrauchtfahrzeuge  Timeline Photos Used Truck der Woche 
Ad Copy Text  Hol dir den Gewinner! Unser Deal: Alle Scania mit 410er Motor bereits ab 999 € pro Monat!* Alle I...  1.000 Euro Spende erhielt der Koblenzer Hospizverein von den Mitarbeitern von Scania Deutschland und...  Unser Used Truck der Woche! In Koblenz steht dieser erfahrene Scania R 410 Highline und ist für we...
Link Description  Mit einem Gebrauchtfahrzeug von Scania erwerben Sie auch alle üblichen Scania Vorteile – Belastbarkeit, Langlebigkeit, Zuverlässigkeit und niedrige Betriebskosten.  1.000 Euro Spende erhielt der Koblenzer Hospizverein von den Mitarbeitern von Scania Deutschland und Scania Finance. Seit mehr als 28 Jahren bietet der Hospizverein in Koblenz würdevolle Sterbebegleitung für erkrankte Kinder, Jugendliche und Erwachsene sowie deren Familien. Zur Pressemitteilung: http://ow.ly/YbJF50qIDNB  Unser Used Truck der Woche! In Koblenz steht dieser erfahrene Scania R 410 Highline und ist für weitere Einsätze bereit! Informiert euch hier und kontaktiert uns gerne! http://ow.ly/ky0850p6Bup
Website Link  www.scania.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 199  323  197
Like 3  37  84

Scania Deutschland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Scania Deutschland Top 1 ads got 3 likes. Scania Deutschland uses a sentence with the finishing touch title: “Aktuelles Angebot Scania Gebrauchtfahrzeuge”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Scania Deutschland shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Scania Deutschland should continue to optimize the ad content.

3.Scania Deutschland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-16-2019-04-25  2019-04-17-2019-04-22  2019-04-10-2019-04-19
Landing Page Link  https://www.scania.com/de/de/home/products-and-services/used-vehicles/used-vehicles-Scania410.html  https://www.facebook.com/165798290106320/posts/2406547662698027/   https://www.facebook.com/Scania.Deutschland/photos/a.1973079022711562/2396001873752606/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Scania Deutschland are successful.

Scania Deutschland Creative Analysis: 

Scania Deutschland placed a Image ad in 2019-04-16-2019-04-25, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Scania Deutschland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Scania Deutschland has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Scania Deutschland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-16-2019-04-25  2019-04-17-2019-04-22  2019-04-10-2019-04-19
During  10 days  6 days 10 days 
Like  3  37  84
Share  0  2  4
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. Scania Deutschland ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Scania Deutschland, helping Scania Deutschland to grasp the ad data more clearly.