Top Ads on ScalpMasters

ScalpMasters Background Introduction:

ScalpMasters is a Scalp Micropigmentation clinic in Wallace, CA.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ScalpMasters has been advertising and marketing on Facebook for many years. And ScalpMasters has placed 25 of ads on the Facebook platform in the last month. In the past few years,ScalpMasters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ScalpMasters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ScalpMasters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ScalpMasters.

BigSpy

1.ScalpMasters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ScalpMasters  ScalpMasters  ScalpMasters
Page Categories  Hair Replacement Service  Hair Replacement Service  Hair Replacement Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ScalpMasters Marketing Objectives Analysis: 

ScalpMasters has been operating in Hair Replacement Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ScalpMasters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ScalpMasters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fill in the Thinning Areas of Your Hair & Recreate a Natural Hairline  Fill in the Thinning Areas of Your Hair & Recreate a Natural Hairline Get Your Hairline Back and Thicken Your Hair's Appearance with SMP 
Ad Copy Text  no setting  no setting  no setting
Link Description  Incredible experience! This is a high end facility, it’s very clean and all the staff were super friendly and helpful. I’m thrilled with my results. I’ve gone so many years without a hairline that I feel like a completely different person, I still can’t believe it every time I look in the mi...  Incredible experience! This is a high end facility, it’s very clean and all the staff were super friendly and helpful. I’m thrilled with my results. I’ve gone so many years without a hairline that I feel like a completely different person, I still can’t believe it every time I look in the mi...  Incredible experience! This is a high end facility, it’s very clean and all the staff were super friendly and helpful. I’m thrilled with my results. I’ve gone so many years without a hairline that I feel like a completely different person, I still can’t believe it every time I look in the mi...
Website Link  bit.ly  bit.ly  bit.ly
CTA      
Text Word Count 0  0  0
Like 0  0  0

ScalpMasters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ScalpMasters Top 1 ads got 0 likes. ScalpMasters uses a sentence with the finishing touch title: “Fill in the Thinning Areas of Your Hair & Recreate a Natural Hairline”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ScalpMasters shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ScalpMasters should continue to optimize the ad content.

3.ScalpMasters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-05-2020-04-28  2020-03-13-2020-04-28  2020-03-13-2020-04-28
Landing Page Link  https://home.smp-hairloss-treatment.com/scalpmasters/  https://home.smp-hairloss-treatment.com/scalpmasters/   https://home.smp-hairloss-treatment.com/scalpmasters/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ScalpMasters are successful.

ScalpMasters Creative Analysis: 

ScalpMasters placed a Image ad in 2020-02-05-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ScalpMasters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ScalpMasters has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ScalpMasters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-05-2020-04-28  2020-03-13-2020-04-28  2020-03-13-2020-04-28
During  84 days  47 days 47 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ScalpMasters ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 84 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ScalpMasters, helping ScalpMasters to grasp the ad data more clearly.