Top Ads on Saylor Academy

Saylor Academy Background Introduction:

Driving down the cost of education with free, open online courses and affordable credit opportunities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Saylor Academy has been advertising and marketing on Facebook for many years. And Saylor Academy has placed 38 of ads on the Facebook platform in the last month. In the past few years,Saylor Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Saylor Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Saylor Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Saylor Academy.

BigSpy

1.Saylor Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Saylor Academy  Saylor Academy  Saylor Academy
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Saylor Academy Marketing Objectives Analysis: 

Saylor Academy has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Saylor Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Saylor Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  English as a Second Language  N/A Unang hakbang ang Ingles. Nasa iyo na ang susunod na hakbang…. 
Ad Copy Text  Learn what you need to read and write in the English language with our free ESL courses.  no setting  no setting
Link Description  Study for Free.  N/A  Saylor Academy. Ang Tulay Mo sa Mas Mabuting Mga Oportunidad.
Website Link  learn.saylor.org  learn.saylor.org  learn.saylor.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 88  0  0
Like 607  0  0

Saylor Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Saylor Academy Top 1 ads got 607 likes. Saylor Academy uses a sentence with the finishing touch title: “English as a Second Language”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Saylor Academy shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Saylor Academy should continue to optimize the ad content.

3.Saylor Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-10-10-2020-06-19  2020-01-14-2020-06-18  2020-05-07-2020-06-18
Landing Page Link  https://learn.saylor.org/course/index.php?categoryid=29&utm_source=facebook&utm_medium=social&utm_campaign=featured_esl_102_ma&fbclid=IwAR33zp_5PucPOZhi6EOK-wggdRYyGUqE4INdorBivSXlGN8i8rfjmmR6PSk  https://learn.saylor.org/course/index.php?categoryid=29&utm_medium=social&utm_source=facebook&utm_campaign=esl_wordbank_brazil_portuguese_1_v1   https://learn.saylor.org/course/index.php?categoryid=29&utm_medium=social&utm_source=facebook&utm_campaign=esl_wordbank_philippines_tagalog_1_v1_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Saylor Academy are successful.

Saylor Academy Creative Analysis: 

Saylor Academy placed a Carousel ad in 2019-10-10-2020-06-19, and got 607 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Saylor Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,France  N/A  N/A
Language  English  French  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Saylor Academy has the best conversion in Morocco,France, and can advertise more in Morocco,France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Saylor Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-10-2020-06-19  2020-01-14-2020-06-18  2020-05-07-2020-06-18
During  254 days  157 days 43 days 
Like  607  0  0
Share  26  0  0
Comment  25  0  0

Advertising effectiveness is a direct manifestation of advertising. Saylor Academy ‘s Top 1 ad received 607 likes, 26 shares, 25 comments in just 254 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Saylor Academy, helping Saylor Academy to grasp the ad data more clearly.