Top Ads on Saxo Bank

Saxo Bank Background Introduction:

Saxo Bank is a leading trading, investment and technology company, focusing on multi-asset trading and investing in global capital markets.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Saxo Bank has been advertising and marketing on Facebook for many years. And Saxo Bank has placed 450 of ads on the Facebook platform in the last month. In the past few years,Saxo Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Saxo Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Saxo Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Saxo Bank.

BigSpy

1.Saxo Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Saxo Bank  Saxo Bank  Saxo Bank
Page Categories  Product/Service  Bank  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Saxo Bank Marketing Objectives Analysis: 

Saxo Bank has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Saxo Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Saxo Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vyhradená podpora  Try SaxoTraderGO احصل على أفضل أسعار السوق 
Ad Copy Text  Ako aktívny obchodník môžete využívať prvotriedne osobné služby prispôsobené vašim obcho...  Our powerful yet intuitive platform offers you seamless access to 40,000+ instruments from any devic...  -
Link Description  Prispôsobené služby  Award-winning trading  تداول أصول متعددة
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 161  210  347
Like 1  18  4

Saxo Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Saxo Bank Top 1 ads got 1 likes. Saxo Bank uses a sentence with the finishing touch title: “Vyhradená podpora”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Saxo Bank shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Saxo Bank should continue to optimize the ad content.

3.Saxo Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-02-20-2020-06-18  2020-04-23-2020-06-18  2020-02-25-2020-06-18
Landing Page Link  https://www.home.saxo/sk-sk/services?fbclid=IwAR3TssF8VSQnWGiFCmlj82-Fo9SIGrDRvGvnPIPPzUAfUyM4Lu6S8Nih6L0&cmpid=social_paid_facebook_6154721379135%3B6154721387135%3B6154721445335&ds_rl=1258638&gclid=COrRl7jpjOkCFY02fwodc5AJEQ&gclsrc=ds  https://www.home.saxo/platforms/saxotradergo?ds_rl=1258638&gclid=CJS2sf6_g-kCFQGyvAod_JMJxQ&gclsrc=ds   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001690942&ds_e_ca_id=6155900744335&ds_e_ag_id=6155900752935&ds_e_ad_id=6155901315335&ds_e_ca_name=MENA_AR_RMKT_AOT_3.2_022020&ds_e_ag_name=MENA_All+Website+Traffic_90+days&ds_e_ad_name=MENA_All+Website+Traffic_90+days+-+MENA_AR_AOT_3.2_Price_T2_Image_3&ds_sig=npaX3h63TAg3PA&cmpid=socp_facebook_6155900744335_6155900752935_6155901315335&ds_dest_url=https%3A%2F%2Fwww.home.saxo%2Far-mena%2F%3Ffbclid%3DIwAR1W2rb0nsTQPrsHi-IjgYqwZhRKnPfescdHXW-9kKlugjLNkojB2ofzQ6o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Saxo Bank are successful.

Saxo Bank Creative Analysis: 

Saxo Bank placed a Image ad in 2020-02-20-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Saxo Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Arab Emirates
Language  Slovak  English  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Saxo Bank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Saxo Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-06-18  2020-04-23-2020-06-18  2020-02-25-2020-06-18
During  120 days  57 days 115 days 
Like  1  18  4
Share  0  1  0
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Saxo Bank ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 120 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Saxo Bank, helping Saxo Bank to grasp the ad data more clearly.