Top Ads on Save the Children España

Save the Children España Background Introduction:

Somos la organización independiente líder a nivel mundial en el trabajo a favor de la infancia. Nuestro objetivo fundamental es la defensa activa de los derechos de los niños y niñas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Save the Children España has been advertising and marketing on Facebook for many years. And Save the Children España has placed 58 of ads on the Facebook platform in the last month. In the past few years,Save the Children España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Save the Children España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Save the Children España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Save the Children España.

BigSpy

1.Save the Children España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Save the Children España  Save the Children España  Save the Children España
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Save the Children España Marketing Objectives Analysis: 

Save the Children España has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Save the Children España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Save the Children España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Si puedes, dona  Si puedes, dona Quiero ayudar 
Ad Copy Text  Seguiremos atendiendo a los niños y niñas más vulnerables durante la crisis de coronavirus. Pero ...  Seguiremos atendiendo a los niños y niñas más vulnerables durante la crisis de coronavirus. Pero ...  Así estamos ayudando a los niños y niñas más vulnerables en esta crisis del coronavirus. Les pro...
Link Description  Los niños y niñas más vulnerables te necesitan  Los niños y niñas más vulnerables te necesitan  Únete al programa “A tu lado"
Website Link  www.savethechildren.es  www.savethechildren.es  ad.doubleclick.net
CTA  DONATE_NOW  DONATE_NOW  LEARN_MORE
Text Word Count 152  152  246
Like 90  216  8

Save the Children España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Save the Children España Top 1 ads got 90 likes. Save the Children España uses a sentence with the finishing touch title: “Si puedes, dona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Save the Children España shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Save the Children España should continue to optimize the ad content.

3.Save the Children España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-25-2020-04-28  2020-04-07-2020-04-28  2020-04-25-2020-04-27
Landing Page Link  https://www.savethechildren.es/donacion-ong/donar-coronavirus-en-espana-familias-vulnerables  https://www.savethechildren.es/donacion-ong/donar-coronavirus-en-espana-familias-vulnerables   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001897718&ds_e_ca_id=23844428612060088&ds_e_ag_id=23844428612310088&ds_e_ad_id=23844607381740088&ds_e_ca_name=ES_ES_SOCIALADS_CV-FR_PROS_INTEREST_CPM_SAVETHECHILDREN_CORONAVIRUS&ds_e_ag_name=ES_ES_SOCIALADS_CV-FR_PROS_INTEREST_CPM_SAVETHECHILDREN_CORONAVIRUS+-+POLITICS+AND+SOCIAL+ISSUES+FEED&ds_e_ad_name=ES_ES_SOCIALADS_CV-FR_PROS_INTEREST_CPM_SAVETHECHILDREN_CORONAVIRUS+-+POLITICS+AND+SOCIAL+ISSUES+FEED+-+Video+Post+-+Atulado_Hazte+Socio_Feed_07-04-20&ds_sig=X2_T174ANB7Vtg&ds_dest_url=https%3A%2F%2Fwww.savethechildren.es%2Fcolaborar-ong%2Fdonar-coronavirus-en-espana-familias-vulnerables&utm_source=FacebookFR&utm_medium=SocialAds&utm_campaign=Coronavirus_&utm_content=PROS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Save the Children España are successful.

Save the Children España Creative Analysis: 

Save the Children España placed a Video ad in 2020-04-25-2020-04-28, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Save the Children España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  Spanish  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Save the Children España has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Save the Children España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-25-2020-04-28  2020-04-07-2020-04-28  2020-04-25-2020-04-27
During  4 days  22 days 3 days 
Like  90  216  8
Share  19  52  3
Comment  2  1  1

Advertising effectiveness is a direct manifestation of advertising. Save the Children España ‘s Top 1 ad received 90 likes, 19 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Save the Children España, helping Save the Children España to grasp the ad data more clearly.