Top Ads on Save the Children UK

Save the Children UK Background Introduction:

We believe every child deserves a future. We do whatever it takes for children, every day and in times of crisis.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Save the Children UK has been advertising and marketing on Facebook for many years. And Save the Children UK has placed 69 of ads on the Facebook platform in the last month. In the past few years,Save the Children UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Save the Children UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Save the Children UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Save the Children UK.

BigSpy

1.Save the Children UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Save the Children UK  Save the Children UK  Save the Children UK
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Save the Children UK Marketing Objectives Analysis: 

Save the Children UK has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Save the Children UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Save the Children UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Make their world a little bit bigger  Urgent Coronavirus Appeal Urgent Coronavirus Appeal 
Ad Copy Text  For families who love to learn about the world, Wonderbooks is a monthly book subscription full of r...  COVID-19 in a war-zone will be an extra measure of catastrophe. We’re setting up isolation units a...  Coronavirus has hit the world's largest refugee camp. We've set up isolation units to protect childr...
Link Description  Discover amazing real-life stories and make a difference for kids around the world with Save the Children.  Your support can help save lives. Please give what you can today - every pound makes a difference.  Your support can help save lives. Please give what you can today - every pound makes a difference.
Website Link  www.wonderbooks.org.uk  www.savethechildren.org.uk  www.savethechildren.org.uk
CTA  LEARN_MORE  DONATE_NOW  DONATE_NOW
Text Word Count 194  236  210
Like 97  252  728

Save the Children UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Save the Children UK Top 1 ads got 97 likes. Save the Children UK uses a sentence with the finishing touch title: “Make their world a little bit bigger”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Save the Children UK shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Save the Children UK should continue to optimize the ad content.

3.Save the Children UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-01-2020-06-07  2020-05-27-2020-06-06  2020-05-07-2020-05-25
Landing Page Link  https://www.wonderbooks.org.uk/  https://www.savethechildren.org.uk/how-you-can-help/emergencies/donate-coronavirus-crisis?cid=psm-fblookcoronalookalikesnewform_COR002006-cva_001-3T56772IR&utm_campaign=cva_001&utm_medium=paidsocial&utm_source=fblookcoronalookalikesnewform_COR002006   https://www.savethechildren.org.uk/donate/single/donation-single-00109?cid=psm-fbintscoronavirusappeallaunch_COR002006-cva_001-4Y53975LJ&utm_campaign=cva_001&utm_medium=paidsocial&utm_source=fbintscoronavirusappeallaunch_COR002006&fbclid=IwAR0i1ssUJjehATxmZLGbgwNWN_x1CFQ9h1znKGpMLinl7ukW1ynoZ2Zp3y0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Save the Children UK are successful.

Save the Children UK Creative Analysis: 

Save the Children UK placed a Image ad in 2020-06-01-2020-06-07, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Save the Children UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Save the Children UK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Save the Children UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-07  2020-05-27-2020-06-06  2020-05-07-2020-05-25
During  7 days  11 days 19 days 
Like  97  252  728
Share  23  53  229
Comment  30  6  29

Advertising effectiveness is a direct manifestation of advertising. Save the Children UK ‘s Top 1 ad received 97 likes, 23 shares, 30 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Save the Children UK, helping Save the Children UK to grasp the ad data more clearly.