Top Ads on Save the Children India

Save the Children India Background Introduction:

Official Facebook Page for Save the Children, India's leading independent child rights NGO. Visit www.savethechildren.in to know more.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Save the Children India has been advertising and marketing on Facebook for many years. And Save the Children India has placed 56 of ads on the Facebook platform in the last month. In the past few years,Save the Children India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Save the Children India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Save the Children India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Save the Children India.

BigSpy

1.Save the Children India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Save the Children India  Save the Children India  Save the Children India
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Save the Children India Marketing Objectives Analysis: 

Save the Children India has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Save the Children India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Save the Children India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be a hero to a child  Be a hero to a child This Birthday, Gift Life to a Malnourished Child 
Ad Copy Text  Children like Khushi are fighting malnutrition. Your continued support can make a huge difference in...  Children like Khushi are fighting malnutrition. Your continued support can make a huge difference in...  Your birthday is just around the corner. There cannot be a better time to help someone and change th...
Link Description  N/A  N/A  N/A
Website Link  support.savethechildren.in  support.savethechildren.in  support.savethechildren.in
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 174  174  393
Like 4225  3758  12898

Save the Children India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Save the Children India Top 1 ads got 4225 likes. Save the Children India uses a sentence with the finishing touch title: “Be a hero to a child”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Save the Children India shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Save the Children India should continue to optimize the ad content.

3.Save the Children India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-01-2020-06-20  2020-02-25-2020-06-11  2019-10-03-2020-05-29
Landing Page Link  https://support.savethechildren.in/savethechildren-help-india/  https://support.savethechildren.in/savethechildren-help-india/?utm_source=fb-ngo&utm_medium=monthly&utm_campaign=wc-bau-conversion&utm_term=video&utm_content=khushi   https://support.savethechildren.in/savethechildren-help-india/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Save the Children India are successful.

Save the Children India Creative Analysis: 

Save the Children India placed a Video ad in 2020-01-01-2020-06-20, and got 4225 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Save the Children India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Save the Children India has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Save the Children India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-01-2020-06-20  2020-02-25-2020-06-11  2019-10-03-2020-05-29
During  172 days  108 days 240 days 
Like  4225  3758  12898
Share  920  822  1974
Comment  113  99  298

Advertising effectiveness is a direct manifestation of advertising. Save the Children India ‘s Top 1 ad received 4225 likes, 920 shares, 113 comments in just 172 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Save the Children India, helping Save the Children India to grasp the ad data more clearly.