Top Ads on Saucony

Saucony Background Introduction:

ברוכים הבאים לחברת סאקוני! הנעלה, ביגוד וציוד ריצה וספורט מקצועיים. לחצו לייק לעדכונים!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Saucony has been advertising and marketing on Facebook for many years. And Saucony has placed 258 of ads on the Facebook platform in the last month. In the past few years,Saucony has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Saucony on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Saucony. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Saucony.

BigSpy

1.Saucony Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Saucony  Saucony  Saucony
Page Categories  Footwear Store  Retail Company  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

Saucony Marketing Objectives Analysis: 

Saucony has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Saucony best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Saucony Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ð”жинсові кеди Lee Cooper LCWL20-31-013  Photos de la publication de Saucony Sales 15% הנחה קופון: WIN15 
Ad Copy Text  Ще більше моделей від LEE COOPER на сайті kedoff.net ❤️ Купуй он...  -  ממשיכים לרוץ ולהתאמן גם בבית! עד 50% הנחה באתר שישיית גרב...
Link Description  N/A  N/A  נעלי הריצה וההליכה הטובות בעולם ועוד מבחר מוצרי ספורט משלימים לגברים, נשים, ילדים ותינוקות ממתינים לכם באתר הזמנות האונליין של היבואן הרשמי של מוצרי סאקוני בישראל - ...
Website Link  kedoff.net  www.facebook.com  www.saucony.co.il
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 159  312  235
Like 0  854  210

Saucony Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Saucony Top 1 ads got 0 likes. Saucony uses a sentence with the finishing touch title: “Джинсові кеди Lee Cooper LCWL20-31-013”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Saucony shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Saucony should continue to optimize the ad content.

3.Saucony Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-07-2020-06-17  2020-04-15-2020-06-16  2020-03-31-2020-06-16
Landing Page Link  https://kedoff.net/ua/product/cholovichi-sandali-lee-cooper-lcw-20-34-011-32598.html?utm_source=facebook_gagarina&utm_medium=cpc&utm_campaign=conversion&utm_content=leecooper_all&fbclid=IwAR1Vb588AcPD-XSSA13ZWr8yaBWFk05E3_Ac2dcneResE677O8POl5sqgmM  https://www.facebook.com/vault26coltd/?refid=28&_ft_=adid.6177327458525:qid.6839069109307369322:mf_story_key.-9053031473538593952:is_sponsored.1:ei.AI@AQLe1C4BdDvdiUgVdKTsfFPkDiC6_Fe6dH5C2JGXW2COBxySvn2flRSYM3IUrU65EMnsojaZHUFes9K3DXlK4aXd:top_level_post_id.1540060492835885:content_owner_id_new.184169828424965:page_id.184169828424965:src.22:photo_attachments_list.%5B1540059522835982,1540060186169249%5D:photo_id.1540059522835982:story_location.5:story_attachment_style.album:view_time.1592344862:filter.h_nor:tds_flgs.3:actrs.184169828424965:page_insights.%7B%22184169828424965%22:%7B%22page_id%22:184169828424965,%22page_id_type%22:%22page%22,%22actor_id%22:184169828424965,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587016981,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1540060492835885%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:184169828424965,%22page_id%22:184169828424965,%22post_id%22:1540060492835885,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.saucony.co.il/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Saucony are successful.

Saucony Creative Analysis: 

Saucony placed a Carousel ad in 2020-06-07-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Saucony Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Thailand  Israel
Language  Dutch  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Saucony has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Saucony Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-17  2020-04-15-2020-06-16  2020-03-31-2020-06-16
During  11 days  63 days 78 days 
Like  0  854  210
Share  0  78  12
Comment  0  67  40

Advertising effectiveness is a direct manifestation of advertising. Saucony ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Saucony, helping Saucony to grasp the ad data more clearly.