Top Ads on Santiago Ways

Santiago Ways Background Introduction:

Expertos en el Camino de Santiago. Organizamos tu Camino para que disfrutes de una experiencia única e inolvidable sin sorpresas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Santiago Ways has been advertising and marketing on Facebook for many years. And Santiago Ways has placed 99 of ads on the Facebook platform in the last month. In the past few years,Santiago Ways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Santiago Ways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Santiago Ways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Santiago Ways.

BigSpy

1.Santiago Ways Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Santiago Ways  Santiago Ways  Santiago Ways
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Santiago Ways Marketing Objectives Analysis: 

Santiago Ways has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Santiago Ways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Santiago Ways Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10% Descuento Cliente Habitual  Camino de Santiago Organized Camino de Santiago Organized 
Ad Copy Text  ¿Te animas a hacer el Camino de Santiago? - 5% de descuento por reserva anticipada❗ - Valoración...  no setting  no setting
Link Description  Todo incluido: Hoteles MP, traslado de equipajes, asistencia telefónica 24 horas, vehículo de apoyo, Dossier del Camino, Credencial del Peregrino.  Included: half board accommodation, luggage transfers, 24 hour telephone assistance, courtesy transfer in case of emergency, informative Camino dossier, Pilgrim’s credentials  Included: half board accommodation, luggage transfers, 24 hour telephone assistance, courtesy transfer in case of emergency, informative Camino dossier, Pilgrim’s credentials
Website Link  santiagoways.com  santiagoways.com  santiagoways.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 261  0  0
Like 1473  0  0

Santiago Ways Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Santiago Ways Top 1 ads got 1473 likes. Santiago Ways uses a sentence with the finishing touch title: “10% Descuento Cliente Habitual”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Santiago Ways shared 261 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Santiago Ways should continue to optimize the ad content.

3.Santiago Ways Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-02-09-2020-06-16  2020-02-10-2020-04-28  2020-02-10-2020-04-28
Landing Page Link  https://santiagoways.com/?utm_source=Facebook&utm_medium=cpm&utm_campaign=Espa%C3%B1a_Fb&fbclid=IwAR0tmsrw0ZIvOUK9C4XO6vV8zkEXAV0YWgOdFjEJHgmUNxSKAwZw4z9ORf0  https://santiagoways.com/en/   https://santiagoways.com/en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Santiago Ways are successful.

Santiago Ways Creative Analysis: 

Santiago Ways placed a Carousel ad in 2020-02-09-2020-06-16, and got 1473 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Santiago Ways Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Germany,Spain  Germany,Spain
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Santiago Ways has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Santiago Ways Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-09-2020-06-16  2020-02-10-2020-04-28  2020-02-10-2020-04-28
During  129 days  79 days 79 days 
Like  1473  0  0
Share  264  0  0
Comment  136  0  0

Advertising effectiveness is a direct manifestation of advertising. Santiago Ways ‘s Top 1 ad received 1473 likes, 264 shares, 136 comments in just 129 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Santiago Ways, helping Santiago Ways to grasp the ad data more clearly.