Top Ads on Santee Cooper
Santee Cooper Background Introduction:
Santee Cooper (formal name: South Carolina Public Service Authority) is South Carolina's state-owned electric and water utility.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Santee Cooper has been advertising and marketing on Facebook for many years. And Santee Cooper has placed 24 of ads on the Facebook platform in the last month. In the past few years,Santee Cooper has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Santee Cooper on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Santee Cooper. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Santee Cooper.
1.Santee Cooper Top 3 Ads Basic Understanding
|Name||Santee Cooper||Santee Cooper||Santee Cooper|
|Page Categories||Public Utility Company||Public Utility Company||Public Utility Company|
Santee Cooper Marketing Objectives Analysis:
Santee Cooper has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Santee Cooper best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Santee Cooper Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Solar energy for everyone||Save with solar panels at home||Santee Cooper|
|Ad Copy Text||-||Learn how you can save money and by making solar energy work for you. We’ll walk you through the s...||Santee Cooper is committed to improving the quality of life for all South Carolinians.|
|Link Description||Santee Cooper’s Solar Share is about pooling resources, saving money and using locally produced solar power.||Make the most of your energy and reduce your monthly bill.||Santee Cooper (formal name: South Carolina Public Service Authority) is South Carolina's state-owned electric and water utility.|
|Text Word Count||118||118||86|
Santee Cooper Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Santee Cooper Top 1 ads got 0 likes. Santee Cooper uses a sentence with the finishing touch title: “Solar energy for everyone”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Santee Cooper shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Santee Cooper should continue to optimize the ad content.
3.Santee Cooper Top 3 Ads Creative Selection
|Landing Page Link||http://scpsa.us/1ZBN5kL||http://scpsa.us/1ZBN5kL||https://www.facebook.com/santeecooper/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Santee Cooper are successful.
Santee Cooper Creative Analysis:
Santee Cooper placed a Image ad in 2019-03-26-2019-05-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Santee Cooper Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Santee Cooper has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Santee Cooper Top 3 Ads Performance Display
|During||45 days||45 days||45 days|
Advertising effectiveness is a direct manifestation of advertising. Santee Cooper ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 45 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Santee Cooper, helping Santee Cooper to grasp the ad data more clearly.