Top Ads on Santander Portugal

Santander Portugal Background Introduction:

Bem-vindo à página oficial do Santander em Portugal. Criámos esta página para interagir com os nossos clientes e seguidores. Mais que uma página, queremos ser uma comunidade.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Santander Portugal has been advertising and marketing on Facebook for many years. And Santander Portugal has placed 64 of ads on the Facebook platform in the last month. In the past few years,Santander Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Santander Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Santander Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Santander Portugal.


1.Santander Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Santander Portugal  Santander Portugal  Santander Portugal
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Santander Portugal Marketing Objectives Analysis: 

Santander Portugal has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Santander Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Santander Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #SuperamosJuntos  #SuperamosJuntos #SuperamosJuntos 
Ad Copy Text  Este artigo é para si! Descubra os inúmeros cursos online que temos para lhe sugerir!  Este artigo é para si! Descubra os inúmeros cursos online que temos para lhe sugerir!  Conheça como obter consulltas e diagnósticos online!
Link Description  Formação Online  Formação Online  Saúde
Website Link
Text Word Count 87  87  54
Like 1653  1568  466

Santander Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Santander Portugal Top 1 ads got 1653 likes. Santander Portugal uses a sentence with the finishing touch title: “#SuperamosJuntos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Santander Portugal shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Santander Portugal should continue to optimize the ad content.

3.Santander Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-13  2020-05-28-2020-06-12  2020-06-03-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Santander Portugal are successful.

Santander Portugal Creative Analysis: 

Santander Portugal placed a Image ad in 2020-06-03-2020-06-13, and got 1653 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Santander Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Portugal  N/A
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Santander Portugal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Santander Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-13  2020-05-28-2020-06-12  2020-06-03-2020-06-07
During  11 days  16 days 5 days 
Like  1653  1568  466
Share  358  345  19
Comment  50  47  13

Advertising effectiveness is a direct manifestation of advertising. Santander Portugal ‘s Top 1 ad received 1653 likes, 358 shares, 50 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Santander Portugal, helping Santander Portugal to grasp the ad data more clearly.