Top Ads on Sanofi Brasil

Sanofi Brasil Background Introduction:

Bem-vindo à página oficial da Sanofi no Brasil. O conteúdo desta página é exclusivo para residentes no Brasil.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sanofi Brasil has been advertising and marketing on Facebook for many years. And Sanofi Brasil has placed 24 of ads on the Facebook platform in the last month. In the past few years,Sanofi Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sanofi Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sanofi Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sanofi Brasil.

BigSpy

1.Sanofi Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sanofi Brasil  Sanofi Brasil  Sanofi Brasil
Page Categories  Pharmaceutical Company  Pharmaceutical Company  Pharmaceutical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sanofi Brasil Marketing Objectives Analysis: 

Sanofi Brasil has been operating in Pharmaceutical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sanofi Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sanofi Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dia Mundial das Doenças Raras  Sanofi | Latam Away Day Sanofi conecta você 
Ad Copy Text  Dia 29 de Fevereiro foi o dia da conscientização sobre doenças raras. Você sabe por quê? 29 de ...  No dia 21 de novembro, nossos colaboradores uniram forças para vivenciar o nosso propósito e impac...  São 100 anos de trajetória no mercado brasileiro.
Link Description  A doença pode ser rara. A informação não.  N/A  N/A
Website Link  www.sanoficonecta.com.br  www.facebook.com  www.sanoficonecta.com.br
CTA  LEARN_MORE    SIGN_UP
Text Word Count 416  355  51
Like 231  1373  395

Sanofi Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sanofi Brasil Top 1 ads got 231 likes. Sanofi Brasil uses a sentence with the finishing touch title: “Dia Mundial das Doenças Raras”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sanofi Brasil shared 416 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sanofi Brasil should continue to optimize the ad content.

3.Sanofi Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-03-10-2020-03-10  2019-11-22-2019-12-11  2019-07-01-2019-08-08
Landing Page Link  https://www.sanoficonecta.com.br/campanha/dia-de-doencas-raras?idcmp=t0:c07:m01:conecta-site:dia-de-raras:redes-sociais:awareness:awareness&utm_medium=socialpago&utm_source=conecta-site&utm_campaign=dia-de-raras&utm_content=redes-sociais&utm_term=awareness  https://www.facebook.com/SanofiBrasil/videos/2724137950970021/   https://www.sanoficonecta.com.br/Account/register?utm_source=facebook&utm_medium=social&utm_campaign=conecta&utm_content=carrossel_clustermedicos_homemA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sanofi Brasil are successful.

Sanofi Brasil Creative Analysis: 

Sanofi Brasil placed a Carousel ad in 2020-03-10-2020-03-10, and got 231 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sanofi Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  Filipino  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sanofi Brasil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sanofi Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-10-2020-03-10  2019-11-22-2019-12-11  2019-07-01-2019-08-08
During  1 days  20 days 39 days 
Like  231  1373  395
Share  7  46  14
Comment  2  10  20

Advertising effectiveness is a direct manifestation of advertising. Sanofi Brasil ‘s Top 1 ad received 231 likes, 7 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sanofi Brasil, helping Sanofi Brasil to grasp the ad data more clearly.